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Editor’s Note: Today’s chart comes courtesy of Joe Gelata, Director of Demand Generation of Vidyard.
Modern marketers are gaining insights all the time based on new technology and developments and, when it comes to video marketing, now we can contrast video engagement data by job title for the first time. It’s pretty exciting stuff!
Frequently at Vidyard we get asked, “Who is watching video content?” Is it generation Y? Do C-Level executives watch content?”
Turns out…everybody watches videos! (But there’s more to it).
The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These views were taken from more than 250 unique video assets viewed by 1,700 unique job titles. All videos were ‘click to play’ (as opposed to auto play) and we have since condensed the data for job titles into six categories. Any job title that was incomplete in Eloqua was removed from this sample.
What we wanted to show:
In the chart we’ve contrasted the proportion of a specific audience (by job role) per percentage of video viewed. We compiled the data to see whether there would be a strong desire or distaste for video content within a specific job role and whether specific job roles demonstrated a higher or lower attention span in general. For example, from this data, we can see that 36% of executives engaged with the video content to 100% completion.
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Who’s Watching Your Video Content? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing