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The Hierarchy of Subscriber Needs: The 4 Factors that Lead to Email Success

By Chad S. White

The key to modern email marketing success is to create relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. While relevance may be in the eye of the beholder, achieving it is describable and measurable. ‘The Hierarchy of Subscriber Needs’ is your roadmap for understanding the various components that create relevance and also measuring it.

During this 26-minute on-demand webinar, I discuss:

  • Subscribers’ needs for respectful, functional, valuable and remarkable email experiences

  • The best ways that marketers can meet each of those needs

  • How to measure how well you’re meeting each need, including secondary success metrics that go beyond the primary ones.

We conclude by talking about how understanding the ‘Hierarchy of Subscriber Needs’ helps you to optimize your email engagement funnel.

Watch the free on-demand webinar below:

We hope you enjoyed “The Hierarchy of Subscriber Needs.” Our other on-demand webinars include:

  • The Questions to Ask Instead: Email Marketing ROI

  • Understanding the Mailbox Provider Landscape: The Key Players & Recent Impacts on Deliverability

  • The Questions to Ask Instead: Email Performance Measurement

  • The Questions to Ask Instead: Email Frequency & List Building

  • Understanding Email Deliverability: Key Factors & Key Performance Indicators

  • The Highest Impact Email Marketing Trends of 2020

  • The Future…Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

  • Poor Email Performance Visibility: You Can’t Fix What You Can’t See


Need help with your email strategy and design? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Strategic & Analytic Services and Creative Services teams that can help you improve your subscriber experience.

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For more information about email marketing, please visit Oracle CX Marketing.