By Clint Kaiser Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday ...

By Scott Hanford Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, ...

By Lars Lofgren Even in our digital world, business cards are still a crucial tool for networking and marketing. Whether it be a trade show, mixing event, or just simply striking up a conversation with a potential lead ...

By Brian Pope This article is a syndicated post. The original version appeared here on SmarterCX. While many in-person events have been postponed or canceled, marketers can still do remote interviews to create content thanks to advances in ...

By Simon Chan Lauren Simms and Simon Chan talk about the art of asking good questions to get your prospect to open up … and eventually to signup. She also shares about her challenges and her main aha ...

By Srijana Angdembey On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. This week’s featured expert ...

By Lars Lofgren Social media is a wasteland of productivity. Marketers use social media to grow their businesses. Most, however, are wasting their time. I’m not saying social media is a bad marketing channel. In fact, I use ...

By Julia Want to increase your blog’s exposure on Facebook? Use a Facebook plugin to embed newsfeeds or pages, post automatically to Facebook, and more. The post The 11 Best Facebook Plugins for WordPress appeared first on Blog ...

By Michael McNichols A marketer’s education never ends. New insights make a difference in how you approach campaigns as well as some older perspectives that you read differently now at a different point in your career than you ...

By Lars Lofgren I’ll get straight to the point. If your company takes reservations or appointments, you need an online booking system — period. Take a moment to analyze your current process. How does a customer schedule their ...