By Dan Steiner If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace. Today’s Davids are small and medium-sized businesses (SMB) that act ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed We’re back from our vacation, and, apparently, something noteworthy happened with Gillette while we were gone. We talk about that; reading is good and here are some books you should ...

By Lars Lofgren There’s a bunch of steps that go into starting an online store. What tool do you build your store with? What do you name your company and how do you get a domain? Do you ...

By Quick Sprout Editorial In 2019, websites can no longer afford to ignore search engine optimization. Nearly all internet activity starts with search: 93% of all Internet experiences start with a search engine and 39% of ecommerce traffic ...

By Chris Zilles Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more ...

By Quick Sprout Editorial In order for your website to be live on the Internet, it needs to be hosted. If you’re creating a website for the first time, move “set up hosting” to the top of your ...

By Justin Foster A new year means new opportunities for marketers in the retail, ecommerce, CPG, and adjacent spaces. 2019 offers unprecedented potential for brands to connect to customers and improve their bottom lines—if they know where to ...

By Heidi Cohen Need a social media strategy? Start with your social media goals then use this One Page Social Media Strategy guide to get your social media and your business on track. Social Media Strategy Worksheet included. ...

By Quick Sprout Editorial When it comes to getting your website ranked, you need to take advantage of as many SEO hacks as possible. Creating a sitemap is one technique that will definitely help improve your SEO strategy. ...

By Dan Steiner In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019. Last year around this time, I took a hard look at the ways CMOs can mitigate ...