By Colin Loughran Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does ...

By James Glover Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C ...

By Lars Lofgren Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. ...

By Lisa Marcyes This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand ...

By Paul Teitelman Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed Welcome to February! In this episode we’re back to our regular randomness. We talk about Scott’s new Instagram Stories series; one way to spend time with your family over the ...

By Peter Armaly When a comedian is on stage and the punchline he’s practiced for a week is met with stony stares from the audience, what’s that sound he hears? Besides the random uncomfortable cough from an audience ...

By Lars Lofgren I have a major disclaimer before we begin. A good part of my career has been working for some of the folks in this list. In fact, I was personally responsible for setting annual revenue ...

By Lars Lofgren I started my first blog to avoid getting a job. I’m completely serious. I was coming to the end of my undergraduate degree in international affairs and the thought of getting a job at the ...

By Luke Bailey If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, ...