Tag Archives: im-news.com

Why Consumers Change Brands

By Bryan Pearson Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3 trillion, and marketers appear to ...

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Customer Dis-Service

By Brian Basilico Being an internet marketing person, nothing kills business like no internet. I only have two choices… Evil and the Lessor Evil. Having tried them both, I chose the faster but less reliable one. I have ...

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