Tag Archives: im-news.com

How to Place a Value on Your Brand

By Personal Branding Blog Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships. I recently observed a conversation between ...

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How Deep Can Mobile Engagement Go?

By Denise Persson In May, the Mobile Marketing Association (MMA) released findings that spending on mobile marketing (across mobile phones and tablets) in 2012 totaled $6.7 billion, with that amount projected to reach nearly $20 billion by 2015. ...

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