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By Jessica Image SEO is an important strategy to drive more traffic to your site. In this post, we’ll teach you 7 steps to optimize for image SEO. The post Image SEO: 7 Simple Steps to Unlock Massive ...

By Michael McNichols It always comes down to skills. When marketers talk about what’s holding them back—it’s always skills. When the demand generation engine is stuck in neutral—again it’s because of skills. When the CMO is unimpressed—it’s because ...

By John Rampton Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role mobile plays, ...

By Heidi Cohen Need marketing promotional plan to drive profitable sales? 10 tactics for any business conditions. Applies to B2B, B2C, NFP and/or entrepreneurs. The post Promotional Plan: How To Create An Effective Calendar To Improve Your Results ...

By Ericka Bestoso As you may have heard, Oracle CX is launching a brand new product, Infinity IQ. This new product allows marketers to deploy a single tag to unlock the power and functionality to stream your online ...

By Cat Rossi According to an Oracle-CrowdTwist study, 55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by ...

By Ayesha Renyard As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ...

By Lars Lofgren PEO stands for “professional employer organization.” It’s a service that handles routine company tasks, mainly in HR. They include things like running payroll, managing benefits, and filling paperwork. A PEO saves you from having to ...

By Chad S. White We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from ...

By Scott Ingram Content marketers want people reading more than one asset. They don’t want them stopping at just one blog or watching only one video. They want their audience to always be wondering what’s next and moving ...