Copywriting

By Lars Lofgren Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend ...

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The New Loyal Customer

By Michael McNichols What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Someone might fly the same airline all the time or use the ...

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