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By Luke Bailey When SaaS companies grow, they want to grow fast. But for every dollar you raise from investors, for every new developer you hire, and for every new beanbag chair you add to your fancy office ...

By Michael McNichols Peter Armaly is a Senior Director of Customer Success Business Advisory Services at Oracle and frequent Modern Marketing Blog contributor. With over 20 years of experience in the high-tech field, Armaly found early on that ...

By Heidi Cohen Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples. The post Voice Marketing: The How To Guide You Need ...

By Simon Chan Jessica Green and Simon Chan talk about how to use network marketing events to grow your business. They talk about how to get your team… to how often you must go… local events… and what ...

By Serenity Gibbons Do people open your emails and delete them without a second thought? If most of your campaigns end up in the trash, then your timing — not your content — may be the culprit. Email ...

By Taz Khela Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy. ...

By Gabrielle Vacca A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we serve up some premeditated jackassery loaded with trans fats and sugar. We talk about a record number of complaint calls; self-checkout machines and shoplifting; unconditional sincerity; ...

By Chad S. White Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking ...

By keri How often should you blog? Blogging frequency is a controversial topic, but we have the data to prove how often to blog – and tips to keep you on track! The post How Often Should You ...