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Real-Time Personalization: How to Solve Retail Marketers’ Biggest Holiday Email Headaches

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By Shawn Myers As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today ...

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The Non-Cliche Marketer’s Guide to the Holidays

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By Erin Smith Wow, I can’t believe it’s already here—holiday season in Marketingland. And as a marketer yourself, I’m sure you’ve heard it all… The same puns from last year (sometimes even last decade). The same offers and ...

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4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

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By Colin Loughran It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time ...

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What Is the Best Time to Publish a Blog Post? [UPDATED]

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By David Is there a best time to post a blog? In this post, we examine the data so you’ll know the best time to publish a blog post for maximum traffic and shares. The post What Is ...

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Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

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By Shashi Seth If you’re looking for more ways to level up in marketing and customer experience, come see what we’re building for you at When people interact with brands, it’s because they want something—either to learn something, ...

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

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By Chad S. White Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability ...

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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

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By Jasmine Williams It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. ...

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Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini

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By Michael McNichols “No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” – Harry Houdini Marketers can learn a lot from ...

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Discover the Bank Code and Why People Buy and Join by Cheri Tree

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By Simon Chan Cheri Tree talks about a simple system called the Bank Code that can help you get your prospect to buy or join your business. Who is Cheri Tree? Cheri Tree is a best-selling author, professional ...

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Optimize for Search and for Trust

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By Srijana Angdembey On the Fly is our ongoing video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling ...

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