IM-News Internet Marketing News

By Lars Lofgren There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers ...

By Lars Lofgren With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create ...

By Michael McNichols The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In ...

By Lars Lofgren Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new ...

By Lars Lofgren If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work ...

By Sam Hurley “The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we bounce around a bunch of happy subjects! We talk about the expnse of retirement; why cyber funerals are needed; why staff meetings are probably making you ...

By Pete Boyle Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working ...

By Simon Chan “At any moment sacrifice what you are for what you will become.” One reason why people will buy “ now” is the product and the biggest mistake distributors make is they try to sell their ...

By Lars Lofgren ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how ...