IM-News Internet Marketing News

By Corry Cummings Everything you should know about website planning Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan. This planning process doesn’t need to ...

By Corry Cummings The emphasis here is on first. This guide is meant to help you get your first dirty brand identity out the door. It’s meant to be functional and good enough for now. There are two ...

By Dan Steiner Chief Marketing Officers, you can’t be a chief if you aren’t leading a team, and every CMO knows that creating powerful marketing campaigns is a team sport. CMOs Will Battle the Temptation for Creatives to ...

By Lars Lofgren I personally love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need ...

By Rob Tarkoff There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy. ...

By Quick Sprout There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the ...

By John Rampton The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That’s because it will provide a ...

By James Marler Subscribe on iTunesGoogle PlayRSS Feed In today’s episode, we’re pretending… you know, because everyone else is. We talk about Popeye’s pretend emotional support chickens; Delta Bans support animals; Un-Sneakers might look a LOT like us, ...

By Quick Sprout A website without images will look plain, boring, and borderline unprofessional. Think about it for a moment: When was the last time you visited a website that didn’t have any photos? If you actually encountered ...

By Geoff Galat Since the beginning of time, people have made decisions based on their emotions, regardless of age, gender or location. We know that up to 90 percent of the decisions we make are based on emotion, ...