IM-News Internet Marketing News

By Heidi Cohen Think that the Pilgrims ate turkey and pumpkin pie at the first Thanksgiving? Here’s the real story based on an awesome holiday content marketing campaign. Includes 5 actionable tactics. The post Thanksgiving: The Most Awesome ...

By Quick Sprout Editorial Setting up an efficient helpdesk system is a crucial aspect to success when running an eCommerce business. If you have a WordPress-WooCommerce online store, there are several options to help you integrate a helpdesk. ...

By Kaiti Livermore Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. That’s because these subscribers are at ...

By Garrett Hughes Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. ...

By Andrea Tucker Originally published at: https://blogs.oracle.com/cx/5-lead-management-best-practices-that-build-account-based-marketing-success Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, ...

By Shane Barker In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current ...

By Srijana Angdembey On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling ...

By Heidi Cohen Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts. The post The New B2B Purchase Process: What You Need ...

By Lars Lofgren Want to jump straight to the answer? — The best website builder for ecommerce for most of us, is Shopify. If you want to start selling online, you’ll have lots of different options when it ...

By David Creating an ebook is one thing. But most bloggers struggle when it comes to delivering their ebook automatically. So, in this guide, you’ll discover how to send your ebook to […] The post How to Automatically ...