IM-News Internet Marketing News

By Chad S. White Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching ...

By Simon Chan Simon Chan reflects on how Advocare changed it’s pay plan and terminated its reps due to the FTC. Learn about the state of the MLM profession and 3 things we must do Don’t Poach How ...

By Dan Steiner Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively. ...

By Heidi Cohen Does social media builds real life relationships? Use this social media case study and tips to take your social media connections offline. The post Can Social Media Build Real Life Relationship That Will Make You ...

By Serenity Gibbons Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars. ...

By Brian Fanzo Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we share the horror that was Scott’s last week, and how it reminds us to complain less. But first we warm up with stories about Damian Lillard’s ...

By Heidi Cohen Is your content a marketing dead end? Use connected content to maintain and extend visitor consumption and engagement. Also it increases measurability. The post Connected Content: How To Make Your Marketing Results Better appeared first ...

By Michael McNichols A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to ...

By Quick Sprout Editorial I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with ...