IM-News Internet Marketing News

By Michael McNichols Real-time experiences are the key to inspiring lifetime customer loyalty, according to Shashi Seth, Senior Vice President, Oracle CX Marketing. At the Oracle CX Cloud Virtual Summit on personalized marketing that took place August 6th, ...

By Chad S. White Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series ...

By Luke Bailey When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my ...

By Lars Lofgren It used to be that if you wanted to get a good business education, you had to learn it on your own or spring the time and money on an expensive MBA. Luckily, that’s a ...

By John Rampton Chatbots are becoming mainstream as both consumers and businesses become more accustomed to the idea of interacting with a machine. With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may ...

By Srijana Angdembey On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Customer experience and customer ...

By Heidi Cohen Do you know what your true Marketing Audience Definition is? Use the BIO Approach to define yours. Includes charts & templates. The post Marketing Audience Definition: What You Need To Know appeared first on Heidi ...

By Megan Moller The steps to take to turn an email idea into an active campaign will probably be the longest process of your marketing team’s job. With more consideration in your pre-send process, you’ll see more efficiency ...

By faizan Are you looking for ways to increase blog engagement? Check out these easy tips that will help you engage readers on your blog! The post 11 Easy Ways to Engage Readers on Your Blog (2020) appeared ...

By Emily Rudin Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for engaging with a brand no matter how or where they make the purchase. They also expect that the ...