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By Mark Ogne Where’s Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it’s effective at driving conversions later in the funnel. Let that sink in for ...

By Heidi Cohen Need to change your marketing and business to meet 22nd century customer needs? Then read this author interview where Mark W. Schaefer discusses his book, Marketing Rebellion. The post Marketing Rebellion – Author Interview appeared ...

By Lars Lofgren Are you about to build an ecommerce website? Build it on Shopify. I kind of wish the answer had more nuance to it, so I could write a more engaging review. But it really is ...

By Peter Armaly Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works ...

By Lars Lofgren The Internet is full of directories. In fact, your website might already be listed on some directories right now. Depending on the scenario, directories have multiple applications and use cases. For example, Yelp is a ...

By Heidi Cohen Is your social media community at risk if the network disappears without notice? Follow these 10 tactics to persuade your social media followers to join your addressable audience on owned media. The post How To ...

By Guest Author By Mark Tarro, Senior Solution Engineer (Oracle) In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new ...

By Lars Lofgren Popups are a controversial topic, to say the least. Are they effective? Are they annoying? Do they work? Truthfully, the answer depends on who you ask. According to a study from Sumo that analyzed nearly ...

By Michael McNichols Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you ...

By Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed Happy Valentine’s Day… again! And a big thanks to whoever sent the chocolate. You did send chocolate, right? Let’s not make this weird. Anyway, in this episode we talk about: ...