IM-News Internet Marketing News

By Andrea Tucker I remember when the B2B sales process was all about “relationship selling”. Every email was personal, every phone conversation relevant and marketing was focused on brand awareness. But we found that as the pace of ...

By Allison Adding an Instagram widget to your blog is a great way to increase engagement and grow your blog. Here’s how to add an Instagram feed in WordPress. The post How to Add an Instagram Widget in ...

By James Glover Content marketing and branding go farther back than you might think. Although many of us think of consumerism as an invention of the modern mind, the truth is that the natural world invented it long ...

By Chad S. White Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you ...

By Emily Bauer What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The ...

By Lars Lofgren A good purchase order software makes sure your business gets the inventory it needs from suppliers easily and quickly. It streamlines the procurement process, allowing you to rest easy your business will get the products ...

By Michael Blumenfeld From optimizing the site experience to sending out a marketing email, the modern marketer should always be mindful of one important factor, relevance. The more relevant an experience is for the user, the more likely ...

By Srijana Angdembey On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts given to you during the current disruption. Content marketers, are you ...

By Samantha Hausler It’s every marketing professional’s dream to turn customer data into actionable insights that inform their campaign efforts. Recent research from Forrester (as shown in the infographic below) found marketing leaders wish to use data to ...

By Lars Lofgren Keeping track of various investment accounts can be challenging. From 401(k) plans to IRAs, HSAs, and taxable accounts, most investors are juggling more than just a few investments. For those of you with multiple accounts, ...