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By Lars Lofgren Your business structure affects your taxes, capital funding capability, paperwork, and your personal liability. Rushing to a decision can have consequences—serious ones—so it’s best to review your options carefully. Many business owners find themselves mulling ...

By Quick Sprout Editorial When it comes to getting your website ranked, you need to take advantage of as many SEO hacks as possible. Creating a sitemap is one technique that will definitely help improve your SEO strategy. ...

By Lars Lofgren When you hear “company culture,” it’s easy to picture office snacks and free kombucha on Fridays. Unsurprisingly, there’s much more to company culture than meets the eye. The issue? It’s notoriously difficult to create and ...

By Quick Sprout Editorial A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like ...

By Lars Lofgren A brand’s identity is all the components coming together to create your business’ image—name, colors, logos, and design. The problem is not quite knowing how to put all those elements together to project the brand ...

By Lars Lofgren At first glance, writing a job description might seem like an easy task. But once you dig deeper, you’ll see there’s a bit more to it than just slapping together a list of job responsibilities ...

By Lars Lofgren LegalNature is an international online legal service. Since launching in 2010, the company has expanded its team of law, business, and technology professionals across six countries. They specialize in providing fully compliant legal products and ...

By Carla Lynn Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part ...

By Lars Lofgren S-Corp and C-Corp are both separate legal entities that provide limited liability to owners and have similar ownership and capital generation provisions administering them. At the same time, they also have some important differences, with ...

By Lars Lofgren You might be wondering whether you should register your business as a DBA or an LLC. But the thing is: It really isn’t an either/or choice. While both options allow you to do business under ...