By Priya Florence Shah I’m quite an active user on LinkedIn and find it very useful to connect with other leaders in my industry. It’s also a great place to get to know another person on a professional ...
Read More »Marketing automation: challenges and barriers for APAC marketers:
By Chris Lee Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them? A fifth (21%) of APAC-based marketers reported earlier this year that they planned to ...
Read More »Secure Business with Online File Backup
By Priya Madhavi Most of the important data in business needs to be kept secured and proper backups to be taken at regular intervals. It can be individuals or business people. Many a time we tend to forget ...
Read More »Did You Get Your Google+ Vanity URL?
By Warren Knight Finally, I can say that Google have created a social layer that can challenge the likes of Twitter and Facebook. Google+ is no longer considered boring by many of its users. It has the potential ...
Read More »Funnel Activation: If They Nibble It Doesn’t Mean They’re Hooked
By Mark Hayes They’ve clicked the catchy headline, and now they’re on your site. While they nibble on your top-10 list and coy one-liners, they’re likely avoiding the reeling allure of another distracting headline. They’ve entered the funnel; ...
Read More »Social Customer Service Equals Positive Experiences
By Shep Hyken Reactive Customer Service I recently had the privilege of working with Hy-Vee, a grocery store chain based in the Midwest. What an amazing, customer-focused operation. Visit their stores and you will be impressed with their ...
Read More »Etsy or Your Own Domain?
By James Daugherty Ever since its launch in 2005, Etsy has helped countless artisans quit their day jobs and become permanent “stay at home entrepreneurs.” With template stores and instant access to millions of customers, the website makes ...
Read More »Two Successful Customer Service Case Studies from (Surprise!) the Airlines
By Ted Janusz A June 2013 report by the American Customer Satisfaction Index found that for the 70,000 Americans it surveyed, the only industries ranking below the airlines for customer service are subscription TV and Internet service providers. ...
Read More »9 Tips For Writing Effective Email Subject Lines
By Jill Celeste One of the most important elements of email marketing is writing subject lines that get people to open your emails. How many times have you received a marketing email from someone and never opened it? ...
Read More »Indian Government Seeks Help From US To Decrypt Conversations Over Social Messaging Apps
By Prasant Naidu For the Indian Government, social messaging apps are also giving nightmares like social media. The government has decided to approach the big brother – US who has the skills to snoop on any network anywhere ...
Read More »