IM-News Internet Marketing News

By Tori Theiss A while back, we shared these guidelines for running an effective contest on Facebook. As digital is ever-changing with new developments and trends, there have been some recent changes to Facebook’s promotion guidelines that make ...

By Michael Brenner Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing ...

By Clair O’Neill Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back. Some in-app offerings will be enough to keep the user returning, but other ...

By George Leong The more I view this stock market, the more nervous I get. While Wall Street gets set for some terrific year-end bonuses and investors take some amazing gains off the table, I’m sensing some euphoric ...

By Heidi Cohen Thanksgiving Thank You Thanksgiving is about more than turkeys (while many of us have a lot of those in our lives). Thanksgiving is a special time for appreciating what we have. Not just the things ...

By Belinda Summers When it comes to B2B lead generation, it is always important to consider the kind of business manager that you can become. This can make all the difference in helping your team to generate more ...

By Ben Davis For some arts organisations, the array of platforms and devices in digital is bewildering. For small organisations, perhaps a theatre group, how is awareness and ultimately ticket sales to be improved? Beyond this, the prospect ...

By Vivienne Egan The meme has become a cultural phenomenon these days. Everyone who uses social media, however timidly, has surely seen a picture, perhaps doctored, with quotations attached. While many of these memes are fatuous and trivial, ...

By Ian McKee PR is no longer the future of PR. It already is PR. SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are ...

By Andrew Warren-Payne I was recently asked whether gamification could be of use to a company. My short answer was “yes, if done right”. So why do some say that gamification is heading into the trough of dissolutionment? ...