Bringing out your product or service to a huge number of prospects enables you to maximize profits. One of the best way to reach out to an audience is through online content marketing. This allows you to increase awareness of your brand through distributing worthwhile content to various social networks. Effective content marketing has enabled successful firms to root themselves as trusted brands among customers.
Content marketing itself, however, is not as easy as 1-2-3. To efficiently make the most out of your content marketing efforts, you have to know what topics enamour your target audience, create enticing content material, and establish a positive reputation for your brand.
Here are 7 top tips to spark ideas for content marketing:
1. Utilize Google’s keyword suggestions tool.
When you type in a search phrase on Google’s search box, you will see suggested keywords or phrases. The search suggestions will give you insights on what people in your niche are searching for, and specifically what words they often use.
2. Make use of Twitter’s advanced search capability.
Twitter is among the top social media sites used day-in and day-out by many netizens, including those seeking products or services. Check out Twitter’s advanced search and find and monitor trending topics related to your business.
3. Go to Soovle.com
Soovle is another search engine utilizing keywords. In contrast to Google and some other search engines, Soovle filters results and gives keyword suggestions from these seven popular sites: Google, Yahoo, Bing, Answers, Wikipedia, Amazon and Youtube.
4. Check out other blogs.
Read blogs that are related to your industry. Many bloggers offer writings on trending topics. You could find insights on their posts to create your own blog post.
5. Post in forums.
Before you participate in forum discussions, find out what online communities your prospects frequent. Contribute to the discussion and join conversations. This will establish your brand presence in the community, and at the same time learn about new ideas from participative discussions.
6. Provide answers in Q&A communities.
Websites such as Answers.com, Yahoo Answers and Quora provide a platform for netizens to ask for and receive specific information. Check out questions related to your industry so you can write up new posts based on these.
7. Engage in other social media networks.
Mingle with your audience in different social media networks so you can learn more about them and what it is they are looking for in a product or service. Engage in healthy conversation and ask them about what they would like to know about your industry. With this, you are able to derive new content ideas from their answers and opinions.
To efficiently maximize the power of content marketing, the content you create should be packed with insights and information that your audience would find useful. Getting content ideas from online resources will let you create material to establish your brand to online prospects.