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By Serenity Gibbons No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true ...

By Ramsay Looking for blog niche ideas so you can make money online? Check out our guide + list of the best and most profitable blog niches for 2020 and beyond. The post 89 Blog Niche Ideas (And ...

By Clint Kaiser Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers ...

By Adam Torkildson As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, ...

By Srijana Angdembey Welcome to episode 18 of On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at ...

By Erin Ollila This is a reposted article. View the original post at: https://smartercx.com/5-content-marketing-goals-every-brand-should-have/ According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report, 31% of respondents rated their organization as doing a fair or ...

By Shashi Seth Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, ...

By James Marler Subscribe on iTunesGoogle PlayRSS Feed In today’s episode, finally, we’re launching something a little different to celebrate our 300th episode. We talk about where we’ve been, our new book, how to get a free (maybe) ...

By Ramsay Are you wondering how to monetize a blog? Check out these 15 proven and profitable ways you can start making money from your blog today. The post How to Monetize a Blog in 2020 – 15 ...

By Michael McNichols As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business ...