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Programmatic direct and RTB are two types of programmatic advertising models brands rely on to optimize campaign strategies. Here’s why advertisers need both. Source:: https://blogs.oracle.com/marketingcloud/post/the-two-types-of-programmatic-advertising-and-why-programmatic-matters

By Lars Lofgren Want to jump straight to the answer? The best cPanel web hosting for most people is A2 Hosting or HostGator. If you want to simplify web hosting management, you should consider a cPanel web host. ...

By Quick Sprout Editorial Want to jump straight to the answer? The best digital marketing agency for businesses over 2 million in revenue is Ignite Visibility or 97th Floor. Smaller businesses under 2 million in revenue should compare ...

In an increasingly online world, the customer journey has drastically shifted. With increased digital shopping and the new Mail Privacy Protection, customer loyalty and personalization can create more lasting relationships. Source:: https://blogs.oracle.com/marketingcloud/post/is-your-loyalty-program-skipping-the-post-purchase-phase

By Ayesha Renyard After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still ...

By Lars Lofgren As telemedicine grows more prevalent every year, clinicians need a software solution that helps them communicate with patients and run their practices. Telemedicine software fills the gap by helping both practitioners and patients schedule and ...

This beginner’s guide explains what a data management platform (DMP) is and how it enables you to deliver targeted, personalized messages throughout the customer journey. Source:: https://blogs.oracle.com/marketingcloud/post/implement-a-data-management-platform-dmp-to-understand-and-multiply-your-audience

By Lars Lofgren The manufacturing industry has its fair share of challenges. Between planning for demand and ordering the right inventory without wasting materials, there’s a lot to keep track of. Manufacturing resource planning (MRP) software reduces these ...

By Lars Lofgren Want to jump straight to the answer? The best multi-line phone system for small business is Nextiva X-835 or RCA 4-Line Small Business System. Multi-line phone systems quickly and easily connect you and everyone in ...

Learn the core technologies that make up a martech stack and key considerations to keep in mind as you start your build. Source:: https://blogs.oracle.com/marketingcloud/post/how-to-start-building-a-martech-stack