By Ted Nuyten
Youngevity International, Inc., a leading omni-direct lifestyle company, today announced the opening of its operations in Colombia.
Youngevity has identified Colombia as one of the primary direct selling markets in Latin America. Youngevity announced that this expansion effort will be spearheaded by Country Manager, Angela Sierra, under the supervision of Susana Azócar, Director of Sales and Operations for Latin America.
“I’ve worked with Angela Sierra for the past 10 years, and I’m excited that her experience and skill set are available for this launch,”
stated VP of International Sales & Operations, Luke Taffuri.
“The ability to acquire experienced and seasoned executives that can get up to speed quickly is a strong advantage of Youngevity’s acquisition strategy.”
Ms. Sierra has over 20 years of experience in international commerce and business management in Columbia, including project and operations management for industrial sectors such as energy, hydrocarbons, construction, network marketing, and direct sales.
She also has vast experience in local and international logistic management, and serves as a public and commercial liaison, with a primary focus on continuous improvement of processes, customer service, and innovation.
Located in Bogotá, Youngevity’s Colombian operation occupies 4,520 square feet of office space. The company believes this facility accommodates its associates’ current needs and positions it well to scale its operations going forward.
Youngevity intends to initiate operations with two different product categories including a line of supplements and a full line of jewelry including lockets and charms. Youngevity’s plan for Colombia includes continuous product expansion and registrations are underway for other categories of products.
Youngevity will host an Open House at its new Columbian headquarters, including a ribbon cutting ceremony, on February 17 at 4:30 PM. Top U.S. and Latin America leaders will join Corporate Executives such as VP of International Sales and Operations, Luke Taffuri, to celebrate this important landmark.
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ:YGYI), is a leading omni-direct lifestyle company – offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling.
Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services.
The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.