Instagram began as an IOS only App, but quickly grew in popularity. It has now expanded to include an Android App, and with over 150 million users and 1.2 Billion likes per day, it has become a force to be reckoned with.
As with the other popular social networks, marketers have been quick to jump in. The fact is that just like other social network, Instagram can help humanize your business, increase traffic to your website and act as a free advertising medium, either by using it as a branding tactic, or allowing your followers to advertise for you.
Smart businesses are capitalizing on this simple, but powerful platform in many ways. Starbucks invites their followers to control most of the content and share interesting images. Burberry uses a different strategy by posting iconic photos of London, and showcasing their products. Sharpie encourages their fans to post artwork done with Sharpie products.
How could your company use this platform?