The traditional SEO press release is dead. You know the press release I’m talking about…the one stuffed with targeted keywords and that includes optimized links with keyword-rich anchor text back to your website. It wasn’t that long ago that press releases were a valuable link building tool. But with all of the algorithm changes Google has made in recent months, things have changed greatly. And if you’re still using the old link building tactics in your press releases, you’re going to do more harm than good.
Let’s rewind to a couple of months ago. Google updated their link schemes webmaster guidelines. Whenever you violate Google’s linking guidelines, you could face stiff penalties, which means your site’s rankings will drop off the face of the earth.
So, when Google updated their link schemes guidelines, one of the areas they focused specifically on was press release links. Here’s a brief rundown of what their new guidelines say about linking in press releases:
“Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines: