Many organizations think they are “best in class” when it comes to customer service, but few customers would agree that they really are.
“Best in class” is a term that is often used to refer to companies that tend to set the standards for the industries in which they labor.
In many instances, those standards have to do with the quality of goods and services offered, the range of pricing related to those products, and to some degree the trust and confidence that consumers place in specific brand names.
Best in practice customer service
“Best in class” can be viewed as the best practice, best in class is typically considered a company that has set the benchmark that others in the industry seek to at least meet in order to be competitive, although the goal is often to exceed that mark and set a new industry standard.
Recognizing the importance of customer service isn’t enough. Having a customer service team also isn’t the answer. Customer service actions need to be organized and consistently delivered in order to establish the track record that leads to the expected customer experience.
Best in product customer service
“Best in class” can also be viewed as the best offering. Companies that set the standards in their industries tend to owe a considerable amount of their performance level to developing and marketing products that consumers view as the norm, and expect all others to provide at least as much benefit before considering purchase of another brand.
Keep your customer service best in class
How do we maintain “best in class”? The only real way to stay ahead and never call behind is to constantly be in the process of anticipating shifts in consumer preferences and making use of emerging technologies to improve existing products even as newer ones are developed and released.
Only this way can a company remain an industry leader and continues to be in a position to set standards for the industry as a whole.