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Update Your Social Media Strategies In 8 Easy Steps

By Katrina Manning

Update Your Social Media Strategies In 8 Easy Steps image social media text bubbles

Social media is a space that is continually changing and moving forward, which means you must do the same. This is why this simple list was created to help you stay in-the-know. Read on to find out if you’ve missed anything.


When you are on Twitter, you need to compare it to being at a social gathering. Would you immediately walk up to a stranger and start selling your products? Would you tell them about the great deals you could get them on your latest invention? Are you going to ask and expect them to pay attention to you and you only? Probably not, otherwise you may find yourself with no one to talk to. That is also how it works on Twitter. When you over-market, followers start to have a distaste for your brand. Instead, they are attracted to someone who appears intelligent, charming, witty and interested. Don’t treat conversations like monologues. They require more than one individual, which means that instead of doing all the talking, you should listen, as well. Here are some other twitter tips:

  • 125 or fewer characters with catchy phrases gives you more bang for the buck.
  • Start your replies with a period, so that everyone can view your conversations.
  • Use pictures more often, they’re priceless.
  • Shorten all of your links.
  • Follow your rival’s followers. You may be able to get them to follow you.


It’s difficult to believe that Facebook has already been around for a decade. It seems like just yesterday when MySpace and Friendster were all the rage. Although those days are long gone, in today’s market, it no longer makes sense not to have a business page on Facebook. You should also leverage it to your advantage. For instance, use coupons and discounts to lure customers into being your Facebook “friends.” Another way to use Facebook is to ask customers for ideas or suggestions. You’ll gain their interest, and some of their thoughts might happily surprise you.


Your goal should be to stand out from the crowd, increase your number of followers, along with their responses and boost efficiency. You can do that manually or save time using the right tools. As an illustration, you can find out how many people have unfollowed you using Qwitter. You’re thinking; there are already tons of apps that do that for you. Well, that’s not all; Qwitter even goes as far as showing you the tweets that might have prompted followers to leave your feed. Another app, called Feedly, allows you to view all of your favorite sites from one organized location. Whether you enjoy tech, travel, food or finance, you no longer have to move from site to site.


Wasn’t social media created so that you can converse with individuals locally as well as those all over the world? So, why is it that some of the world’s largest companies still fail to do that one simple task? A study completed by Simply Measured showed that, in 2013, out of Interbrand’s top 100 global brands, only 54% of these companies send less than one reply each day; however, they do spend a lot of time with promotion. If the game is about customer engagement, then self-promotion is hardly engaging. On the other hand, the study did show that Pizza Hut was the most responsive by sending 68,000 replies. Sure, you may not have the time to respond to every mention, but you should absolutely respond to some of them.


One of the ways to keep your social media strategies up-to-date is by taking an audit. Make a list of all of your social media accounts including the name, URL and pertinent information. Take a look at any revisions you may need to make. These items might be:

  • Descriptions.
  • Cover photos.
  • Logos.
  • Profile photos.
  • Videos.
  • Product information.
  • Service data.

Also, make sure that your business information, such as phone numbers and addresses all have the same spelling, punctuation and abbreviations on each of your sites. Taking an audit once or several times a year keeps your sites current, polished and grammatically consistent.


Instagram allows you to digitalize your marketing materials while giving a “face” to your brand. However, you want your images to come across as natural looking. Try not to make them feel overtly staged. Quirky garners more interest over something that appears fake. If possible, post customer-taken photos or videos. This gives viewers a sense of experience with your brand. Seek to inspire your community. For instance, if your company specializes in custom art, you may want to start the hashtag #funwithartday, or something along those lines. This encourages viewers to participate and possibly spread the word about your business.

Focus on Transparency

While consumers don’t expect to know every single detail of your day, they do appreciate learning more about you. It is no longer acceptable to be this large, indifferent and aloof corporation. Social media allows you to lift the curtains, and convey some of your secrets. A few ways to incorporate transparency include:

  • Posting successes that are meaningful to you.
  • Open up about your passions (sports, the environment, volunteering, pets, etc…).
  • Discuss your company’s culture.
  • Apologize quickly, and admit it when you’ve made mistakes.
  • Instead of coming across as sales-y, share your expertise with humility.


Everyone wants a viral video, but the statistics don’t allow that to happen. Millions of videos are uploaded on YouTube every day, but only a small percentage of those actually go viral. Why is that? Well, there are several reasons; the first one has to do with where your focus lies. If all you’re determined to do is create a viral video, then you may come up short. First of all, are you even considering your target audience when making your video? Furthermore, if you try to please everyone, you end up pleasing no one. So, if you want a hit video, here are some things to consider:

  • Have a distinctive goal or objective.
  • Target a specific audience.
  • Use background music.
  • Maintain a professional look.
  • Feature useful, engaging and informative content.
  • Ensure the look and messaging is consistent with your company’s brand.
  • Make the information easy-to-understand.
  • Use a short and descriptive title.

Which methods will you be using to increase your social influence this year? Let us know in the comments section below.