How do you gain authority on a topic without having an unlimited amount of time, money and people?
It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.
But at some point you realize that you can’t do it on your own. You want to build your own loyal audience. But some of them will predictably fall away, and you need to extend your reach to new people each and every day.
The best way to do this? Influencer outreach. You have to define who else is influential on the topics you care about.
As many of you know, I am a big fan of influencer marketing. I’m pretty sure it isn’t all about Klout scores or follower rankings. But those can be blunt proxies for understand who is influential about certain topics.
So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.
And these efforts continue to be some of my most popular articles and the biggest drivers of new people to my own personal brand.
One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders, published by Influence Relationship Management company Onalytica.
According to them, the people on the list are “influential when it comes to driving discussion within the context of content marketing (specifically, in this case, the #contentmarketinghashtag).”
The Top 50 Content Marketing Thought Leaders
Onalytica claims that the ranking was determined through a PageRank analysis of the network of people talking about the #contentmarketing Twitter hashtag from the previous six months. So keep in mind the methodology. These lists are never perfect.
I am honored to be on the list with many, many friends. And I wouldn’t take the actual rank too seriously. I would put almost all of these people ahead of me.
And, hey, you’re already here. So go check out these other great folks. Get to know them. Listen to them. Follow them. Help them.
Better yet, come to Content Marketing World and MarketingProfs B2B Marketing Forum this fall and you can meet most of us in person!
You can also check out the full list of top 100 content marketing thought leaders.
Let me know what you think in the comments below. And please follow along on Twitter, LinkedIn, Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
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