Tag Archives: social media

7 Rules for Having a Powerful Online Bio

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By Warren Knight Your online bio is one of the most important aspects of social media and making sure that people can understand what you do in 160 characters. Your reputation is at stake and its crucial you know what to say so here are 7 rules for having a powerful online bio. 1. You Only Have 160 Characters Don’t ...

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The Digital Reality: How Technology has Transformed the New Business

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By Alyssa Adkins Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Robert Plant recently wrote an article over at Harvard Business Review that started turning the wheels in my pen-and-paper, words-kind-of–girl head. Plant claims that IT Has Finally Cracked the C-Suite. With the proliferation of cloud computing, business units are able to ...

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Inbound Marketing for Manufacturers…and Sales Channel Implications

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By Ed Marsh Agents & Distributors – can’t live with them and can’t live without them Without exception every B2B manufacturing company exec with whom I speak laments the challenges they face in channel management. The complaints are nearly verbatim. Channel partners expect and demand 10-20% (or higher) margins/commissions yet the manufacturer often must create, close and deliver the projects. ...

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How To Attract Action To Your Blog Posts

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By Jonathan Long If you are creating blog posts on a regular basis don’t you want to make sure you are receiving the maximum benefit for your hard work and effort? You should want every blog reader to read through your entire post, and not just quickly glance over it. The majority of your website visitors aren’t going to read ...

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You Are a Topic at Your Employees’ Dinner Tables

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By Mike Bushong The transition from individual contributor to management is probably a bit selfish for almost everyone. In that moment when your responsibilities and title change, you will naturally focus your attention on you. Your mind is aflutter with how you will manage a team. What projects do you have to deliver? How will you balance those projects? Do ...

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What is marketing automation and why do you need it?

By Christopher Ratcliff It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week. Right? Right??? As a relative newcomer to digital marketing I’ve been making a point to explore the various different tools, trends and jargon we face ...

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Valuable Inside Recruiter Tips for Your Job Search

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By Doug Ehrenkranz One of the first things executive recruiters do when we kick off a new search assignment is to develop a Search Strategy. Once we complete the Recruitment Profile (a.k.a. Job Description) and identify target companies, we conduct a thorough study to identify those individuals within a target company who should be approached for the position. Our networking ...

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Why You Shouldn’t Hire a Marketing Consultant

By Neil Patel I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue. To this day, even though I’m a software entrepreneur, I still get bombarded with offers to be a marketing consultant on ...

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Content Marketing ROI – More Than A Trip Down The Rabbit Hole

By Michael Brenner In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If ...

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3 Admirable Traits of The Trendsetters in Content Marketing

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By Nicole Karlis Core characteristics every content marketer should manifest. There’s no denying the importance of great content when it comes to marketing. Nobody knows this better than companies that are tasked with the responsibility of creating large bulks of content to keep their businesses moving forward. This includes thousands of product descriptions, advertising copy, blog articles and social media ...

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