Tag Archives: social media

How to Effectively Use Remarketing to Increase Your Revenue

By Neil Patel Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing. “Why?” you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase. To show you how you can effectively use remarketing, I’ve created an infographic ...

Read More »

To Blog Or Not To Blog: Here’s The Answer That Matters

Thumbnail for 16875

By John Durante Lately I’ve been reading much about the “keys” to successful content development and management. To feed the fundamental marcom approaches that predominate today, I would hardly be among the first to suggest: “content is everything.” It is — especially as we optimize approaches allowing us to engage audiences for ever more customized experiences. And within content development, ...

Read More »

Was the FCA’s Guidance on Social Media Worth the Wait?

Thumbnail for 16873

By Emma Muckersie This week, the Financial Conduct Authority (FCA) released its guidance on using social media for financial promotions. The guidance was due to be released in the first quarter of 2014, so was it worth the wait? In many ways – no. Much of the FCA’s guidance was fairly self-explanatory. Ensuring that all communications are fair, clear and ...

Read More »

5 Tips for Managing Your Content Marketing Strategy

By Sharon Thomson More and more businesses are employing content creation and marketing methodology for increasing their audience. But churning out high-quality, engaging content with unfailing regularity requires proper planning and scheduling. A content marketing strategy helps a business attract, convert, and retain customers. With multiple features in a business’ content marketing strategy like articles, keywords, social media, etc., it ...

Read More »

Monetizing Blog Comments: Why Your Blog is Economic Gold

Thumbnail for 16867

By Mark Schaefer “CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. This follows in the footsteps of the recent Copyblogger comment announcement. Chris cited two reasons why he is doing this and despite his unquestioned experience and stature in the business, his logic doesn’t make sense to me. Before ...

Read More »

360 Degree Social Media Marketing – 37 Tactics

Thumbnail for 16869

By Heidi Cohen How You Can Leverage Social Media Across Your Business Do you developed separate plans for each social media effort and platform as they evolve and proliferate? If so, you probably have redundant activity that’s not contributing incrementally to your bottom line. Instead you need a 360 degree social media marketing approach to plan your social media activities ...

Read More »

10 digital marketing stats we’ve digested this week

By Ben Davis The stats we’ve this week range from the sublime to the ridiculous. From Twitter mentions of abbreviated phrases (FML, LMAO etc.) to declining retail spend in food. In there, too, is some interesting data about mobile spend in China and the state of SEO. As usual, for many more stats, download our Internet Statistics Compendium… LMAO, these ...

Read More »

Mobile Asia: Growth in Hong Kong, India and Taiwan

By Luke Richards Asia is a fascinatingly diverse continent when it comes to digital trends. Along with a wealth of data from all corners of the online world, the latest update to our Internet Statistics Compendium has seen some great mobile data from three key markets in the region: Hong Kong, India and Taiwan. I thought I’d share some quick ...

Read More »