Tag Archives: social media

What is paid search (PPC) and why do you need it?

By Christopher Ratcliff Paid search marketing has many names, wears many guises and works alongside many other nebulous terms. Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, ...

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