Tag Archives: social media

You, Too, Can Tame the Elephant in the Room

By Sharon Lewis You know that feeling you get in your gut when a difficult subject needs to be addressed and you suddenly become the world’s master of procrastination. Is there an elephant in the room? What do you do if: The customer service center was unable to handle the volume of inbound leads generated by your Facebook campaign. You ...

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What is click fraud and how can you prevent it?

By Christopher Ratcliff Are you an advertiser running a PPC campaign? Is there something not quite right with your paid search costs? Does your performance data contain unexplained anomalies? Have you heard the term ‘click fraud’ bandied around the internet and think that you could be its next victim? I realise that while writing this introduction I was beginning to ...

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Start Me Up! A profile of MyGoodness, ‘buy to give’ ecommerce

By Ben Davis I recently wrote a round-up post on the fairly new phenomenon by ‘buy to give’ ecommerce sites. One of the featured sites was MyGoodness.com. I’ve been talking to its founders to find out more about its founding ethos and the future of the platform. Will buy-to-give become a larger part of charities’ efforts and charitable ‘donations’, as ...

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4 Holiday Digital Marketing Makeover Tips

By Paige Vaughn While our holiday traditions tend to remain unchanged year-after-year, seasonal shopping habits continue to evolve. Shopping for the holidays kicking into high gear with nearly half of consumers saying they plan to buy holiday gifts online this year. There is still time to improve your marketing efforts this season! The National Research Federation expects sales in November ...

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Four brands taking content marketing to the next level

By Ben Davis Content marketing has only a loose definition; some think of it as informational content added to a website to improve search ranking, others see it as a way to drive traffic to a website from social. Going a little further, many brands select a content niche that often has little direct relation to their products. Creating content ...

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Pinterest: Marketers’ Social Media BFF

By Heidi Cohen 12 Actionable Pinterest Tips To Increase Sales Pinterest is shoppers’ destination for inspiration. Since seeing is believing, Pinterest is marketers’ 24/7 social media window display. Pinterest allows marketers to showcase their full array of products which prospects can view from the comfort of their couches. Pinterest initially gained traction through spectacular renditions of clothing, food, interior design ...

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5 Tips for Creating Attention-Grabbing Listings in the SERPs

By Sarah Beth Wiltse Searchers have endless options when they’re browsing the SERPs. As an SEO, how can you make your listings stand out from the crowd? Although there are many important things you can do to get your listing to appear higher in the rankings, you also need to make sure that the listing is attractive to searchers. Create ...

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