Tag Archives: social media

The future of programmatic media (part four)

By Darren Goldie No brand is an island I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment. There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as ...

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The cult of content

By Danny Chadburn There are some words in the English language that have huge fluctuations in positive and negative connotations depending on the context in which they’re given. For instance, calling someone ‘mental’ can have a huge number of meanings and implications. ‘Cult’ is another of those paradoxical terms. To some it sparks visions of watching DVDs of Monk or ...

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What Do Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!

By Louis Foong At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Taylor was quoted in this article saying, “For the engineers a tenth of a second makes a difference. For instance ...

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Three Things Google’s Hummingbird Means for Your Website

By Maggie Hodges No, Google doesn’t own a bird. But, it does have a new update called Hummingbird that all businesses should heed. Google’s Hummingbird is an update to its ever-changing search algorithm; put simply, Hummingbird enhances the way Google serves up relevant pages for online searches. Hummingbird places a special emphasis on understanding conversational search – many times, what ...

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How to Set Up a Google Plus Profile for Engagement

By Katherine Dollar Second of four parts Now that we’ve answered the question “Why do I need Google Plus?” let’s talk about profiles. An effective Google Plus profile improves search visibility and encourages engagement for the author and his or her business. Reaching those two goals requires an approach to transparency and sharing that users should put into practice even ...

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How Does Google’s Hummingbird Update Impact Social Media Marketers?

By Marcela De Vivo Google recently launched a new algorithm, code-named Hummingbird, that was designed to answer more complex queries and present more in-depth knowledge to users. Launched over a month ago, Google’s Hummingbird is its largest algorithm overhaul in 10 years. At a press conference announcing the change, Google explained that the new algorithm is smarter, able to understand ...

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How to Approach Branding Following a Merger or Acquisition

By Jim Terry Mergers and acquisitions always seem to be in vogue. If the economy is strong, companies are buying healthy “up-and-comers” who can add to their portfolio; and in bad times companies are looking to pick up good value from other companies who are struggling financially. For marketers, a merger or acquisition brings branding issues to the forefront like ...

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