Tag Archives: social media

10 Commandments Of B2B Marketers

By Valerie Levin It’s become abundantly clear that marketing no longer follows the principles that once brought success in the pre-digital age. The obsolete, unilateral approach of attracting prospects through promotional sales materials is no longer credible, and ...

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50 Attributes Of A Great Copywriter

By Brad Shorr Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to become a great copywriter. What are the attributes of success? After spending many decades writing, editing and hiring/managing writers, ...

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Five mobile predictions for 2014

By Carin van Vuuren The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies ...

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