Tag Archives: social media

60 Days From Now

By Scott Scanlon Quick question for you… What are you doing today that is going to have an impact in your business or what you do 60 days from now? Okay, let’s make this very obvious… Let’s take out a calendar and find the exact day and date that is 60 days from today. Now write down what you’ve already ...

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Eight Reasons to Hire a Journalist in Your Marketing Department

By Michelle Hill Recently, we’ve been talking lots about the value that journalists can bring to a marketing department with regards to getting results from your content marketing. They have a certain skill-set which lends itself perfectly to creating content that educates, entertains, nurtures and is highly shared on social media. But, as a marketers, we’re generally not used to ...

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Criteria of an Effective B2B Offer – Part 2

By Christopher Ryan In my last blog post, I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? Let’s start with the poor offers: Straight sale with no special inducement. Contact me – ...

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The Best Clients I’ll Ever Defend

By Debi Lewis Is every potential client a good fit for you? Before you answer, think carefully: every single one? Fairly often, I get quizzical looks when I tell people that I work almost exclusively with small non-profit organizations and very small mission-driven businesses. This is especially true at traditional networking events, where the goal of the meeting for most ...

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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

By Jasmine Henry Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send ...

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Do You Have Zombies in Your Sales Pipeline?

By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike Do you have zombies in your pipeline? You know, those opportunities that have stalled out and are shuffling along, or just stopped moving altogether. ...

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The Best Ways to Eliminate Boredom and Terror on Your Network: Part 3

By Mark Ungerman In part one and part two of this series, we introduced why best practices for improving network configuration management are important and talked about the first three. These practices support the thesis that you can eliminate the leading cause of network downtime: simple human error. The first three practices are all about helping you identify all systems ...

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Do Newswire Services Work? PR Newswire Does.

By Sarah Skerik In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago. Hey Sarah! I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news editor at ...

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Marketing in 2014 – Improved Productivity

By Brent Pohlman Right now the predictions are out regarding the new marketing trends for 2014. Each article emphasizes a different point whether it be more emphasis on content marketing or more investment in social media or more engagement on social media and the “emphasis goes on and on” I think everyone would agree these different techniques and tools are ...

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