Tag Archives: social media

Do You Even Lift, Bro? [Infographic]

By Brian Wallace The average man weighs 88 kilograms and can squat lift 57 kilograms, making the lift ratio 0.65 of body weight. For comparison, the strongest man in the world, Žydrūnas Savickas can lift 425 kilograms: 2.3 times his own body weight. But when it comes to who the strongest is, even Savickas is no match for these lifters. ...

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Content Marketing as an Antidote to Discounting

By Gerardo A. Dada Flying back from San Francisco, I open the in-flight magazine and a half-page ad by Riedel catches my eye. Riedel a German company and one of the best known manufacturers of high quality wine glasses. It is a premium brand: a pair of wine glasses especially designed for Cabernet and Merlot retails for about $50. Their ...

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How to Write Wow-Worthy Headlines

By Amanda Clark With so many e-mails flooding our inboxes each day, it takes something special to get a busy person to click on your communication. Some marketers get so sidetracked by writing the perfect body text that they forget about how important the subject line of an e-mail is. You can write the most compelling and fascinating content in ...

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How To Build a Sucessful B2B Lead Generation Strategy

By Varuna Vaswani Lead generation is a major concern for every B2B business owner. No leads = no profit and no business growth. Lead generation is crucial and needs a carefully planned strategy to succeed. In this blog, we discuss two key lead generation strategies to help you ramp up marketing effectiveness. The Big Lead Generation Problem Firstly, there is ...

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How To Do Conversion Optimization With Very Little Traffic?

By Peep Laja “I have too little traffic to test; hence, I can’t do conversion optimization.” I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. You might not be ...

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Does Your Company Give Mobile Content Marketing Enough Attention?

By Belinda Summers Pew Research (pewinternet.org) conducted a 2013 study on smartphone ownership in the US. They found out that 56% of American adults own smartphones while 34% own tablets. On top of that 63% of smartphone owners use their devices to go online. Business Insider and ComScore both claim that mobile internet will overtake desktop internet usage by 2014. ...

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Finding Your Way to Success

By Martina McGowan Flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success. Dale Carnegie Do you have friends or family members who have achieved some measure of success in their lives and you find yourself wishing that you could have the same? Do you find that you are envious of the people ...

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Who is digital on London’s Regent Street?

By Ben Davis This morning I was on London’s Regent Street, so I thought I’d promenade up and down (from Oxford Circus, South to Piccadilly Circus) and check which of the mega brands here acknowledge their digital presence in window displays. That’s just the shop window, I didn’t go into the store (incidently, West End stores have been slow to ...

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The Difference Between Interruption and Disruptive Marketing [Video]

By Michael Dooley Why Being a Disruption Can Be a Good Thing Being interruptive and being disruptive, in marketing, are two completely different things. One of the main differences between the two is who is being interrupted and who is being disrupted. Interruption marketing interrupts the daily life of a consumer, while disruption marketing disrupts the flow of traditional marketing ...

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