Tag Archives: social media

7 Strategies To Power Up Your Visibility On LinkedIn

By Sandra Jean-Louis Are you new to LinkedIn but unsure how to navigate it? You’re not alone. This powerful social platform serves as many things: a news source, recruitment center, networking and research hub and a lead generator, to name a few. If your activity has been lagging, here’s how to boost your visibility and get noticed by prospects: 1. ...

Read More »

Brand Marketing the Key to Social Media and SEO for 2014

By Brent Pohlman I believe social media, content marketing and mobile marketing are all great programs to go after and work towards. As I went through planning and dissecting data, one underlying theme kept coming back to me. I need to work on our brand message and make sure others can see our brand’s message. Check out last week’s post ...

Read More »

42% of online adults in the USA use two or more social networks

By Christopher Ratcliff Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults. Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across ...

Read More »

CES 2014 product launch roundup: Yahoo, wearables, Dual OS

By Ben Davis The Consumer Electronics Show is big business. It runs in January each year, at the Las Vegas Convention Center, one of the sprawling venues for which Google provides Indoor Maps. If you’ve never heard of CES, it’s where tons of new tech is debuted, from new tablets to robotics, new games to 3D printing. Incidentally, CES has ...

Read More »

How to Find and Test New Marketing Channels

By Neil Patel Do you remember when Google released AdWords? It was like the gold rush because companies were making millions of dollars from those ads. If you fast-forward to today, AdWords is still a great marketing channel, but it is more expensive due to its saturated marketplace. You won’t make as much profit from it now as you could ...

Read More »

Gamification: Overjustification Effect and Cheating

By Andrzej Marczewski Happy New Year everyone. I was going to start the year with a little article on how I problem solve, but an opportunity arose to write about something that I have been wanting to write about for a while! When extrinsic rewards go bad A couple of nights ago, I was bombarded with notices about comments on ...

Read More »

Email marketing: what makes people unsubscribe?

By Matt Owen The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead. But what kinds of emails avoid the annual cull? Email app ‘Unroll.me’ recently published a revealing list of popular unsubscribes throughout 2013. Let’s see which emails are worth ...

Read More »