Tag Archives: social media

Pricing hacks for ecommerce stores that bring in the dollars

By Shane Jones According to an August 2012 study conducted by ReffferralCandy, in the US there are 102,728 ecommerce retailers that generate $12,000 or more in revenue. Given the ever increasing consumer migration to the digital marketplace, this number has likely grown even more in the last year and a half. With such a competitive market, online retailers need to ...

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Please Stop Advertising Cheapness

By Renee DeCoskey Everyone wants a deal. Whether it’s clipping UPC codes for rebates, joining grocery store loyalty programs, extreme couponing, or lining up for Black Friday sales, everyone wants a deal. And it makes sense. Economically speaking, these have been some tough times. We want to save money where we can. Those pennies need to stretch further than we’d ...

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Top of the social Premier League: Arsenal, Man U, Liverpool & Spurs

By David Moth Arsenal are apparently the most talked about Premier League team on social media, followed by Manchester United, Liverpool, and Tottenham. The rankings were calculated by RadiumOne based on the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the 30 days ...

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4 New Years Resolutions You Must Make This Year

By John Phanchalad It seems almost too late to be writing a post like this but most businesses, especially small businesses are only just starting back up for the year and it’s very easy to forget your New Years Resolutions once you are “back in work mode”. Today though, I want to share with you 5 New Years Resolutions that ...

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67 Social Media Forecasts For 2014

By Heidi Cohen 2014 Social Media Predictions From 27 Experts With over 70% of the US online population using at least one social network regularly, social media is an integral part of people’s lives and daily media consumption. Increasingly, social media is a staple of most marketing plans. In some firms, social media has extended beyond marketing and communications to ...

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The Content Marketing Guessing Game, How Much Is Enough?

By Nathan Roberson If you’re old enough to remember when Coca-Cola rolled out its “New Coke” recipe, you remember what a horrible disaster it was. As bad as it may have tasted to us cola drinkers, the taste it left in the mouths of Coca-Cola execs and shareholders was by far worse. When the company finally pulled the “New Coke” ...

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Marketing in the Express Lane: 14 Tips From 14 Experts

By Amanda Batista by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. The trouble with such a high quantity of information coming from so many viable resources often can be a ...

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Social Business and Social Media Marketing for Managers: Time to Act!

By J-P De Clerck Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation. Managers need to start understanding social business and ...

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How to deliver a seamless mobile checkout experience

By Clair O’Neill As mobile devices are becoming more accessible to a wider demographic of consumers and as mobile shoppers are becoming more confident, we’re seeing steady growth in the amount of people making purchases on their smartphones and tablets. However, conversion rates lag behind those on other devices, and the checkout can be one of the biggest barriers to ...

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