Tag Archives: social media

Top Marketing Predictions For 2014

By Michael Brenner Last year in my 2013 marketing predictions post, I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I also talked about the connection between personal branding, content marketing and social selling in a ...

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Drawbacks to Working at Home

By Warren Wooden Working at home is one of the fastest growing trends in careers today. However, many people jump on the WAHM (Work at home mom) bandwagon without considering all of the drawbacks to working at home. While some people are naturally inclined to work at home, others find the transition more difficult to make. There are many benefits ...

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3 Social Media Marketing Tips For 2014

By Lauren Harper by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had ...

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How to Send Perfectly Timed “Abandoned Cart” Emails

By Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the ...

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Is Working With a Remote Staff Right for Your Business?

By Young Entrepreneur Council Remote collaboration has a lot of pros as well as a lot of cons. However, the nice thing about these cons is that,with the right precautions, they can be solved. The following are a series of things to prepare for when hiring remote people to work with you on a project. Reliability Is Key Have you ...

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Take a Break! Use the “Power of the Pause”

By Sharon Lewis This time of year is famous for resolutions and promises of new habits. How do I increase my impact? Become more productive? Make the time for new hobbies and volunteer activities? Why now as we enter a New Year? Truly—isn’t any time, any day, anywhere—as good a time as any to change for the better. The “Power ...

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Want to Change Your Career? What Does It Take?

By Personal Branding Blog No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how to ...

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Boost Online B2B Lead Conversions Using Retargeting

By Alex Charalambous Only about 2% of first time visitors to a company’s website are ready to make a purchase. The B2B sales cycle can be quite long, so leveraging retargeting technology can be a great way to bring potential leads back to your website that didn’t “convert” the first time. While retargeting continues to gain traction in B2B marketing, ...

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How To Make A Blog Post Go Viral On Twitter

By Marc Guberti Going viral is the dream that everyone has with a blog or product. With a blog post, you can give people your credentials while going viral. When you write the blog post, make sure your credentials blend in with the entire post because viral posts are not about credentials. How you write about what you choose is ...

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