Tag Archives: social media

Do You Really Need a CRM?

By GetApp We all have to start somewhere even if it’s just an Excel spreadsheet. The jump to more complex customer relationship management software at first may seem to make life more complicated rather than simpler. You may ...

Read More »

The Gospel of Customer Centricity

By Gregory Yankelovich The price of a product, the brand value and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence the “absolute value” ...

Read More »