Tag Archives: social media

What to Test – Part 2

By Zach Heller Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test it, what you might learn, ...

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Crisis Management Online

By Ciara Gill Channels for customers to voice their concerns have increased in recent times, underscoring the shift of power to the consumer that the digital world has delivered. Social media presents an area in which firms can ...

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