Tag Archives: social media

Getting Your Bulk SMS Content Right

By Aine Doherty You’re familiar with the great benefits of bulk SMS (personalisation, speed, flexibility, open rate, low cost), but sometimes knowing what to say in an SMS to your customers can be challenging. Here are a few tips that will help to inspire you with ideas for your next bulk SMS campaign. Segmentation When your customers are subscribing to ...

Read More »

Top 10 Twitter Trends of 2013

By Rhian Harris (was Simms) It’s the time of year again that analysts report yet another bumper year for ecommerce trading, and commentators try to predict digital trends for the forthcoming year. But it’s also the time when we gain access to data to help understand what was most talked about online. So until the credit card bills arrive from ...

Read More »

5 Easy (and Affordable) Ways to Show Customer Appreciation

By VerticalResponse Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best ...

Read More »

Content Quality: The Essential Checklist

By Heidi Cohen What Is Content Quality? 17 Attributes Your Content Needs 2014 is the year of content quality. Don’t take my word for it. Over a quarter of the marketing experts we surveyed noted that content quality was an important trend this year. Face it–you’ve got less than 10 seconds to capture your visitor’s attention according to Nielsen Norman ...

Read More »

21 SEO Experts Share Secrets to Remarkable Results

By Bill Faeth Real Advice from Real Experts In many ways, inbound marketing and SEO are like a marathon. You put in tons of effort over a long period of time, and eventually see remarkable results. However, there are a few tactics you can adopt in SEO that provide surprising changes overnight. We posed this very question to some of ...

Read More »

10 characteristics of a digitally friendly company

By Paul Boag Why is it that some companies embrace and succeed in digital, while others fail? I am becoming convinced that the failure of a digital strategy often has little to do with the competence of their web team. It is more to do with the culture of the organisation itself. You can have the best web team in ...

Read More »

Local SEO best practice: dos and don’ts

By Graham Charlton The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free. Our new Search Engine Optimization (SEO) Best Practice Guide contains detailed advice on improving your local search visibility. Here are some dos and don’ts for local SEO, taken ...

Read More »

Google reveals the history of popular music, sort of

By Christopher Ratcliff Google has launched a brand new feature called Music Timeline. The timeline charts the rise of different music genres over time, highlighting specific album releases and key artists specific to that time and musical styling. This visual representation of music history uses data from Google’s own music download service Google Play, delving into the many preferences and ...

Read More »

UK creative industries make £8m an hour

By Ben Davis By 2025 the UK will become the global ‘creative services hub’, according to the predictions of the Creative Industries Council. Currently £8m an hour is generated by the sector that includes advertising, marketing, design and publishing, as well as architecture, arts, craft, fashion, games, music, and TV and film. To promote the UK creative industries on a ...

Read More »