Tag Archives: social media

Writing Content is Good, Getting it Discovered is Great

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By Miko Levy You’ve probably heard the term “content is king” by now and have felt the pressure to incorporate content marketing into your overall strategy. As you’re putting your plan together, it’s important to keep in mind that simply creating content isn’t enough. As the battle for eyeballs grows more intense with new content being added to the web ...

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And Least Effective — Ways To Measure A Brand’s Social Media

By John Heggestuen Many brands are finally realizing that social media just isn’t a transactional engine or sales machine in the traditional sense. As they do, they’re … Source: <a href=https://www.google.com/url?q=http://www.businessinsider.com/the-social-roi-myth-2-2014-1&ct=ga&cd=&cad=CAI&usg=AFQjCNFIJVzbRUj8i83PBP03y_4zAmNFtg class="colorbox" title="And Least Effective — Ways To Measure A Brand's Social Media …” >https://www.google.com/url?q=http://www.businessinsider.com/the-social-roi-myth-2-2014-1&ct=ga&cd=&cad=CAI&usg=AFQjCNFIJVzbRUj8i83PBP03y_4zAmNFtg     

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Keys To Better Understanding The New Consumer

By Dan Newman Did you know a client needs to be exposed to a message three to five times before they will trust it? That’s according to a 2012 survey performed by Edelman. How often do your sales executives get three to five shots at making a sale? In today’s rapidly growing technology driven marketplace, consumers are doing more of ...

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Sales Managers – Underestimating the Power of Words

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By Richard Ruff Sales managers – words have power! When salespeople get promoted to a sales manager position there are many traps to avoid and new things to learn from: analyzing CRM data, to conducting performance reviews to figuring out how you are going to find the time to coach. These things get a fair amount of attention. On the ...

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Social Media Impact on hospitality | Visual.ly

By sramzee Social media has made a huge impact on essentially every major industry across the world, and the business of travel and hospitality has reaped the … Source: <a href=https://www.google.com/url?q=http://visual.ly/social-media-impact-hospitality&ct=ga&cd=&cad=CAI&usg=AFQjCNFQvXIqFH3lO-pRYGDbDVGjR_Dq-w class="colorbox" title="Social Media Impact on hospitality | Visual.ly” >https://www.google.com/url?q=http://visual.ly/social-media-impact-hospitality&ct=ga&cd=&cad=CAI&usg=AFQjCNFQvXIqFH3lO-pRYGDbDVGjR_Dq-w     

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How Colors Affect Conversion Rate

By Neil Patel Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away. Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines ...

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Its Our Life and Life is Good: My Social Media Complex

By Rachael Isn’t it interesting to hear how social media can make people feel inspired and inadequate at the same time? Then they gave some example of social … Source: <a href=https://www.google.com/url?q=http://lifestylesofthecrazyandinsane.blogspot.com/2014/01/my-social-media-complex.html&ct=ga&cd=&cad=CAI&usg=AFQjCNFmB5OqNGZFcoVYgzlBV73kU6MgNQ class="colorbox" title="Its Our Life and Life is Good: My Social Media Complex” >https://www.google.com/url?q=http://lifestylesofthecrazyandinsane.blogspot.com/2014/01/my-social-media-complex.html&ct=ga&cd=&cad=CAI&usg=AFQjCNFmB5OqNGZFcoVYgzlBV73kU6MgNQ     

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Email and Speed are Top of the Modern Marketer’s Agenda

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By Sylvia Jensen In a fast evolving world, marketing automation expert Oracle Eloqua has uncovered the key challenges facing Modern Marketers – and discovered a surprising lack of self-esteem within the sector. Oracle Eloqua’s intensive report, Defining the Modern Marketer: From Real to Ideal, has highlighted several key areas on which marketing decision-makers need to focus – and a surprising ...

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Using Marketing Analysis To Get The Right Customers

For most insurance companies, the normal marketing approach is to allocate … and proceed to smear the insurance company on Twitter or Facebook. Source: <a href=https://www.google.com/url?q=http://www.insurancetech.com/business-intelligence/using-marketing-analysis-to-get-the-righ/240165651&ct=ga&cd=&cad=CAI&usg=AFQjCNHuxdOwbEPUi-u0LR58vSO1DVOMBg class="colorbox" title="Using Marketing Analysis To Get The Right Customers” >https://www.google.com/url?q=http://www.insurancetech.com/business-intelligence/using-marketing-analysis-to-get-the-righ/240165651&ct=ga&cd=&cad=CAI&usg=AFQjCNHuxdOwbEPUi-u0LR58vSO1DVOMBg     

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Content Consistency Creates Loyal Customers

By Debbie Williams If someone you know talked to you in a different tone of voice every time you spoke, you’d think they were crazy right? The same is true for your business. If you talk to people very seriously and technically on your website and have a Facebook page filled with conversational banter and lighthearted news stories, people might ...

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