Tag Archives: social media

How Good B2B Marketers Cheat

By Mike Moran If you have a business-to-business (B2B) website, you’re probably tired of all the trite advice you see out there from experts who are clearly speaking to those in the business-to-consumer (B2C) industry. I mean, each ...

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Writing With Purpose

By Allison VanNest Anytime you write something, whether it’s a grocery list or a master’s thesis, your words work together for a common purpose. Sometimes that purpose is to remind you to buy milk, and sometimes it’s to ...

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