Tag Archives: social media

Can You Feel My Pain? Or Are You Blowing B2B Marketing Smoke?

By Ed Marsh “Our XXXXXXX product/service (e.g. machine, audit service, graphics software or travel agent) helps to reduce costs through greater efficiency.“ An average justification If you consume B2B marketing you’ve run across plenty of vanilla justifications like this. It’s poor, at best, for lots of reasons: sounds like everyone else’s ‘reason’ it’s based on generalizations and assumptions about circumstances ...

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Why Content Marketing is Key in 2014

By Trent Dyrsmid THE FUTURE… People attempt to predict it every day. From football bets to market shares, we like to think that we can know what’s going to happen tomorrow. I don’t claim to be able to see the future, but I have been in the business for awhile, and I have some ideas on how the landscape is ...

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65% of global smartphone owners use Android OS: stats

By Christopher Ratcliff In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide. Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. These figures come from the Q4 2013 ...

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Social Media Week to debut in Australia this September

International social media event Social Media Week (SMW) is coming to Australia for the first time in September, aiming to draw on themes from the … Source: <a href=https://www.google.com/url?q=http://mumbrella.com.au/social-media-week-208628&ct=ga&cd=CAIyAA&usg=AFQjCNEcXma0cHykhsS-AeQJQbi5FZaB4A class="colorbox" title="Social Media Week to debut in Australia this September” >https://www.google.com/url?q=http://mumbrella.com.au/social-media-week-208628&ct=ga&cd=CAIyAA&usg=AFQjCNEcXma0cHykhsS-AeQJQbi5FZaB4A     

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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero – Luxury Daily – Editorials

By Mickey Alam Khan Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry … Source: <a href=https://www.google.com/url?q=http://www.luxurydaily.com/impact-on-marketing-of-facebook%25E2%2580%2599s-19b-acquisition-of-whatsapp-big-zero/&ct=ga&cd=CAIyAA&usg=AFQjCNFxDn4P4kL70CmtNWCL3J7yYS2aQw class="colorbox" title="Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero – Luxury Daily – Editorials” >https://www.google.com/url?q=http://www.luxurydaily.com/impact-on-marketing-of-facebook%25E2%2580%2599s-19b-acquisition-of-whatsapp-big-zero/&ct=ga&cd=CAIyAA&usg=AFQjCNFxDn4P4kL70CmtNWCL3J7yYS2aQw     

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How to Annoy Your Prospects Through Your B2B Email Campaign

By Belinda Summers Email marketing has been a well-beloved lead generation tool, perhaps too beloved, as marketers would sometimes push it to the limit and increase the chances of displeasure from the prospects’ side. While emailing is an established go-to method, it still deserves a systematic process. Today, the problem isn’t really much about how to reach prospects; technology and ...

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