Tag Archives: social media

Social media users need ‘moral compass’ – Mike King

Former comedian Mike King says it’s unrealistic to expect people to stop using social media to avoid abuse. His comments come after TV personality … Source: <a href=https://www.google.com/url?q=http://tvnz.co.nz/national-news/social-media-users-need-moral-compass-mike-king-5847196&ct=ga&cd=CAIyAA&usg=AFQjCNEuIKa0TfmTcXp3iiLIR1hR4P5FMw class="colorbox" title="Social media users need ‘moral compass’ – Mike King” >https://www.google.com/url?q=http://tvnz.co.nz/national-news/social-media-users-need-moral-compass-mike-king-5847196&ct=ga&cd=CAIyAA&usg=AFQjCNEuIKa0TfmTcXp3iiLIR1hR4P5FMw     

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4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold

By Dennis Yu One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) ...

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Religious broadcasters pack session on social media tips

#NRB14: Three social media experts addressed hundreds of National Religious Broadcasters at their annual convention Saturday about how to best … Source: <a href=https://www.google.com/url?q=http://www.tennessean.com/article/20140222/NEWS06/302220081/Religious-broadcasters-pack-session-social-media-tips&ct=ga&cd=CAIyAA&usg=AFQjCNExBOLNf0999y9ZC9jteV1BbFcMQA class="colorbox" title="Religious broadcasters pack session on social media tips” >https://www.google.com/url?q=http://www.tennessean.com/article/20140222/NEWS06/302220081/Religious-broadcasters-pack-session-social-media-tips&ct=ga&cd=CAIyAA&usg=AFQjCNExBOLNf0999y9ZC9jteV1BbFcMQA     

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How to Create a Compelling Company Explainer Video

By VerticalResponse Get this: 92% of B2B customers watch online video, and 43% of them watch online video when researching products and services for their business. So, I’m sure you’ve got a great explainer video front and center on your homepage to capture the attention of all your visitors, right? If you answered no, you’re not alone. VerticalResponse doesn’t have ...

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Confessions of an Introverted Speaker

By Beth Buelow I’ve proudly proclaimed that Introverts do indeed make the best speakers. Now, I am over-the-moon to bring you this 2-part interview with Beth Buelow of The Introvert Entrepreneur. Beth is a speaker, author and professional coach who helps Introverts amplify their strengths. Today, she wants to help you amplify your strengths as an introvert speaker. She’ll chat ...

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Dull Intern Prospects? Build A Talent Community

By Nathan Parcells The rag-tag group of interns seated in the back of your office may be a glimpse into the future of your company. If you’re struggling to bring in talented interns, it may be time to beef up your current intern recruitment strategy by building a talent community. With two-thirds of the Class of 2013 taking part in ...

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Digital Marketing Glossary, Part 1

By Sherry Lamoreaux Guilty as charged. I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary. Just as we talk about the importance of sales and marketing agreeing on ...

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How to Increase Conversions Without Racing to the Bottom

By Tim Ash In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with respect to the bottom line. Frankly, that misses the entire point of conversion rate optimization. Sure, you can easily ...

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The Proper Way to Pass Judgment on Others

By Lisa Petrilli Many of you probably know exactly where I’m headed with this, but it bears writing after watching someone I once respected pass harsh judgment on a number of people this week. It actually affected me physically to hear it. Unfortunately, many of us either witness people being judgmental of others in the business world or are victims ...

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