Google Engagement Ads – Should Small Businesses Use Them?

By Ben Cohen What Are Google Engagement Ads? Earlier this year Google released an exciting new feature that they call engagement ads. These engagement ads run on the Google Display Network (GDN) and use the same flexible targeting options as normal display campaigns. Google has also announced additional self-service ad formats, including Cross Device ads, […]

How to Connect With Your Customers

By Neil Patel Do you know what made Zappos such a great company? It wasn’t that they were selling shoes online – they weren’t the first ones to do that. It was the way Zappos connected with their customers. They had a few philosophies they lived by such as: The customer is always right even […]

Five brands with effective content strategies

By Shafqat Islam Ad campaigns come and go, but stories endure. As the Pulitzer Prize-winning audio historian, Studs Terkel, said: “People are hungry for stories. It’s part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another”. Brands can build audiences with content that contributes […]

6 Questions on Social Media With Aris Michalopoulos

By Business 2 Community We’re pleased to welcome Aris Michalopoulos to our expert interview series today. Aris is the founder and CEO of empeopled, a conversation platform that delivers its users a feed of high-quality content and conversations related to their interests while giving them an opportunity to earn their voice and be heard in […]

10 Marketing Predictions For 2014

By Taylon Chandler The ball has dropped, the fireworks have popped and all the champagne is gone. 2014 arrived in style, but now it’s time to get down to business. There’s been a lot of talk about what’s going to happen in the coming year. As a Bikini Marketer, you’ve got to differentiate between the […]

Mobile influenced £18bn of retail sales in 2013

By Christopher Ratcliff In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012. This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in […]

Christmas 2013 ecommerce stats round up: John Lewis, Amazon and m-commerce

By David Moth Christmas 2013 proved to be a record-breaking period for several multichannel retailers as the trend for shopping online rather than in-store continued apace. However for some brands the increase in online sales didn’t necessarily translate to an increase in profits. All these stats and more are rounded up in more detail below, […]

2014 Social Media Predictions

By Heidi Cohen In 2014 Social Media Gets Serious The future continues to be bright for social media in 2014 as platforms diversify and new options enter the marketplace. A staple of business and marketing plans, social media will continue to help companies extend their brands, attract new customers, support purchases, and engage fans in […]

Make 2014 an Amazing Year for Business

By Warren Wooden It’s a brand new year and now is the time to do some contemplating on the things you’d like to accomplish with your business in the coming months ahead. Remember, without a roadmap it’s unlikely you’ll get to where you’d like to be. I’m sure you’ll get somewhere, but is that enough? […]

14 Customer Service Questions to Ask for 2014

By Shep Hyken I love a good list of customer service ideas, and since it’s the New Year, I thought it would be appropriate to share a list. These customer service questions are for you to ask yourself and others in your company. These are conversation starters you can use to have discussions about delivering […]