Online Shopping Habits of Moms: 11 Stats To Know

By Katie Petrillo As the Household CEO and key decision maker for important purchases like cars, electronics, groceries, and more, it’s no surprise that moms spend a great deal of their time shopping for the family. What is surprising is how much of their shopping is completed online, from a computer or tablet, or even […]

The Absence of No: Decision-Making in Corporate America

By Mike Bushong Picture this: you are sitting in a conference room surrounded by leaders and middle management. Someone has just finished delivering a presentation about whatever the hottest new project is. The business case, development plans, and risks were all reviewed as part of the New Product Introduction (NPI) process. The objective of the […]

Research: UK Content Marketers Are Confident, Lack Strategy

By Joe Pulizzi Among the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. That’s one of the key findings included in Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. This is our second annual UK report, produced in partnership with […]

Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions

By Arun Sivashankaran If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives 90 percent of your web traffic, and just .5 percent of that content is what’s really drawing […]

Happy Christmas 2013

By Heidi Cohen We want to take this opportunity to thank you for your readership and support. To have you as a member of our virtual family means the world to us. We hope that you take some time during the holiday festivities to let those you care about know that you love them. It’s […]

Sitting With The Problem

By Dave Brock Often, both we and our customers seem to rush through the buying process. Sometimes, we both move forward without really understanding the problem we seek to solve. Perhaps the customer has done a lot of research on what they think they want to buy. They’ve formed some opinions, narrowed alternatives to a […]

How to Profit from the Market’s Change of Heart Toward Tapering

By John Whitefoot Investors are a surprising lot. Since May, any suggestions about tapering by the current Federal Reserve chairman, Ben Bernanke, or even one of the dozen district Federal Reserve economists, sent the markets reeling. Back in May, just the whisper of a hint from the Fed that it might consider tapering its $85.0-billion-per-month […]

B2B Lead Generation: 5 Email Tips to Reach CTR Heaven

By Belinda Summers Email marketing is the perfect tool to grow your website traffic. But it will never happen unless recipients are compelled to click the hyperlinks you included in your email. Fortunately, there are ways to increase your chances of that happening. Here are five tips to help you boost your email’s click-through rates: […]

Comparing Voice Technologies

By Aneesa Siddique A warehouse management system (WMS) for receiving, storage, picking and shipping functions increases worker productivity and inventory accuracy. WMS software with newer technologies decreases or eliminates the inefficiency and inevitable errors of hand data entry. Paperless technologies are available to increase efficiency, practically eliminate errors and reduce costs for many warehouse functions. […]

How to Market for More Than Just the Holidays

By Brent Barnhart Some small businesses love the holidays. Others don’t always feel so cheery. To a certain extent, it’s understandable. Historically speaking, holidays aren’t always the kindest to small businesses. As buyers get swept into crazes such as Black Friday and end up shelling most of their cash to the big box stores, SMBs […]