Tag Archives: social media

Digital marketing strategy: how to get started

By Jo Hill One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy. Those same discussion ...

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A look inside GoPro’s dazzling YouTube strategy

By Christopher Ratcliff GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index and as only 2% of the top 5,000 YouTube channels are from brands, this is a considerable achievement. With 1.7m subscribers to GoPro’s YouTube channel, how does this California-based digital camera manufacturer keep its audience entertained and engaged, on a social video platform ...

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Marketing would be focused on targeting and measurement: Kirthiga Reddy at PMMAO2014

She further added “Facebook India has around 95 million users, second only … Kirthiga also talked about another important trend and said “Marketing … Source: <a href=https://www.google.com/url?q=http://pitchonnet.com/blog/2014/02/20/marketing-focused-targeting-measurement-kirthiga-reddy-pmmao2014/&ct=ga&cd=CAIyAA&usg=AFQjCNHa9ThmNlVhHzaOxbho6wLcCg3LNQ class="colorbox" title="Marketing would be focused on targeting and measurement: Kirthiga Reddy at PMMAO2014″ >https://www.google.com/url?q=http://pitchonnet.com/blog/2014/02/20/marketing-focused-targeting-measurement-kirthiga-reddy-pmmao2014/&ct=ga&cd=CAIyAA&usg=AFQjCNHa9ThmNlVhHzaOxbho6wLcCg3LNQ     

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Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

By Amanda Batista by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California. Today’s “relationship economy” requires marketers to ...

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Customer Experience drives consolidation in the world of social media – NextPrinciples

By Satya Krishnaswamy It’s been busy times in the world of social media. Facebook acquired WhatsApp for USD 16B and on the same day Sprinklr acquired Dachis Group, … Source: <a href=https://www.google.com/url?q=http://nextprinciples.com/customer-experience-drives-consolidation-in-the-world-of-social-media/&ct=ga&cd=CAIyAA&usg=AFQjCNFL_EpbEOZLYV_t-_8-p4qmz3Hu3A class="colorbox" title="Customer Experience drives consolidation in the world of social media – NextPrinciples” >https://www.google.com/url?q=http://nextprinciples.com/customer-experience-drives-consolidation-in-the-world-of-social-media/&ct=ga&cd=CAIyAA&usg=AFQjCNFL_EpbEOZLYV_t-_8-p4qmz3Hu3A     

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Gayle King on social media and loneliness: “No one’s going to send you a picture…of laying in the

By elisabethbrubaker “Just Say Hello.” It’s a simple concept, but a powerful message, and fueled by the legendary media giant that is Oprah Winfrey, the three words are … Source: <a href=https://www.google.com/url?q=http://piersmorgan.blogs.cnn.com/2014/02/19/gayle-king-on-social-media-and-loneliness-no-ones-going-to-send-you-a-picture-of-laying-in-the-bed-in-the-fetal-position/&ct=ga&cd=CAIyAA&usg=AFQjCNF3mbrGCPhzZsd6Oeh1uZVpw-9KlQ class="colorbox" title="Gayle King on social media and loneliness: “No one’s going to send you a picture…of laying in the …” >https://www.google.com/url?q=http://piersmorgan.blogs.cnn.com/2014/02/19/gayle-king-on-social-media-and-loneliness-no-ones-going-to-send-you-a-picture-of-laying-in-the-bed-in-the-fetal-position/&ct=ga&cd=CAIyAA&usg=AFQjCNF3mbrGCPhzZsd6Oeh1uZVpw-9KlQ     

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Qantas marketing boss McColl Jones blasts boardroom ignorance and too many brand owners

… of all marketing. Continued fragmentation made it “pretty tempting to be lured away from that path … because everyone’s doing social, Facebook or … Source: <a href=https://www.google.com/url?q=http://www.adnews.com.au/adnews/qantas-marketing-boss-mccoll-jones-blasts-boardroom-ignorance-and-too-many-brand-owners&ct=ga&cd=CAIyAA&usg=AFQjCNE-mBT51klGShJ6-JHHVgD7MV2krQ class="colorbox" title="Qantas marketing boss McColl Jones blasts boardroom ignorance and too many brand owners” >https://www.google.com/url?q=http://www.adnews.com.au/adnews/qantas-marketing-boss-mccoll-jones-blasts-boardroom-ignorance-and-too-many-brand-owners&ct=ga&cd=CAIyAA&usg=AFQjCNE-mBT51klGShJ6-JHHVgD7MV2krQ     

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Did You Read That Article You Just Tweeted?

By Bryan Evans If someone just shared this article with you, it may be worth asking that person if they actually read it. Why? Because according to Chartbeat CEO Tony Haile as quoted at The Verge, “we’ve found effectively no correlation between social shares and people actually reading.” While the finding may seem counterintuitive, there is some merit to the ...

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