Social Media – Who’s In Control?

By Warren Wooden Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. I understand […]

This Is Social, Watch Your Mouth

By Janet Fouts No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it […]

3 Last Minute Brand Actions to Take Before 2014

By Personal Branding Blog As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an […]

What SMB Owners Need to Know About Raising Minimum Wage

By David Kiger Whether or not to raising the minimum wage was one of the most controversial issues of 2013. Whether you own a small screen-printing shop with two employees or a dozen restaurants with 500 employees, every entrepreneur needs to stay updated on this topic. If the federal minimum wage is raised to $10.10 […]

Cell Phones and Driving: Do You Value Your Life?

By Jeremiah Stanghini A couple of days ago, I happened to be in the car when NPR’s The Kojo Nnamdi Show was playing. It just so happened that it was “Tech Tuesday,” and they were talking about new findings on distracted driving. Some of the findings would probably shock most people. For instance, would you […]

Customer Experience Is More Important Than Advertising (Infographic)

By Flavio Martins Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Recently businesses surpassed $200 Billion dollars a year in advertising spending. Yet fewer and fewer customers are trusting advertising as the source of information for products and services. […]

The Marketing Technologist’s Role in a Website Redesign

By Dan Romanski When it comes to teams, everybody has a specific position that caters to a different part of the common goal. During a website redesign, this couldn’t be more true. From the beginning, a Senior Consultant/Project Manager, Designer, Developer, Content Specialist and Marketing Technologist work with the client to analyze the old site […]

Extreme Content Marketing With Red Bull

By Gigi Griffis Ever wonder what the top content marketers in the world are doing? What their strategies look like? What mediums they focus on? How are they so darn successful? Yeah. Us, too. Which is why we’ve been doing a series that gives a little insight into the content marketing tactics and the underlying […]

Your Social Team is the Face of Your Business – Keep Them Motivated

By Matthew Brennan Social media managers are a relatively new concept within the marketing department, and not every business may know what makes this position tick. It’s important for the good of the business and the marketing plan to keep them motivated, because they can play a crucial part in digital marketing success. This is […]

Why Small Businesses Aren’t Maximizing the Rewards of Content Marketing

By Nadia James Content marketing finally received the attention it deserved last week. Recognizing the importance of content marketing for businesses, the IAB (Interactive Advertising Bureau) not only released an official definition for content marketing, but also released research analyzing how B2B companies are employing content marketing. The IAB’s B2B Content Marketing report: Benchmarks, Budgets, […]