The 5 Easiest Ways to Bring Your Email Design into 2014

By VerticalResponse So you’ve made your list of New Year’s resolutions and, perhaps, it doesn’t include, “Improve my email marketing campaigns” (sigh). That’s okay. We know when you return to your desk this January, you’ll remember, and we’re ready to help! What’s new on the email marketing horizon for 2014? Litmus reported earlier this month […]

Wearables, Sensors and Other Things to Watch in 2014

By Jon Greer (Photo credit: Wikipedia) One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business […]

5 Marketing Lessons from a Perfect Stranger

By Ken Mueller It was a dark and snowy morning. Don’t you just love a blog post that starts off that way? Well, it was a dark and snowy morning. Yesterday morning, to be exact. I was out walking Shadow as the flurries fell from the sky. A car stopped in the middle of the […]

3 Ways Social Selling Trumps Cold Calls

By Tom Martin At a minimum, social media is the new phone. It’s both an inbound and outbound way to contact and communicate with sales prospects. Is it the best phone for all your prospects? Certainly not, but it does allow you to do more sales prospecting in a single day than you’d likely complete […]

14 Most Important Metrics To Focus In Your Digital Marketing Campaign (Infographic)

By Jomer Gregorio In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success. In a constantly and rapidly changing business landscape, the need to measure digital marketing success as efficiently as possible has […]

2014 New Year’s Career Search Resolutions

By Peter Engler Take some quiet time this month to consider where you are in your career and promise yourself to take specific action steps to re-affirm your current direction or begin to move into a totally new field of endeavor. Consider these resolutions: 1) Most importantly, I will do some self-assessment work on my […]

How to Build a Social Media Governance Policy

By Tatiana Aders Social media can be a double-edged sword for any organization. It can be your best friend by building brand awareness, engaging your target audience and earning customers on social networks. Social media can also seem like your worst enemy if your organization and employees are unprepared when embracing this sensitive, yet effective, […]

How to Develop a Content Marketing Strategy: The First 3 Steps

By Trent Dyrsmid Between the work I do via our consulting division and the mastermind group that I lead, I find myself spending a great of time talking about a topic that is near and dear to my heart: How to develop a content marketing strategy. It’s a topic that I’m very passionate about and […]

The Future of Content Marketing & Lead-Generation Content

By Nicole Karlis In our second interview with ‘The Dragonfly Effect’ author, Andy talks about where content marketing is headed, how its path relates to social marketing, and how to promote different types of content to different types of audiences. This is the second installment of our interview series with The Dragonfly Effect author. Last […]

Does Social Media Have A Role In Every Business?

By Dan Newman I know Social Media is a big deal, but in “My Industry” no one uses Social Media. Really (Jaw Slightly Dropped)? How about you, have you ever heard someone say that or something similar before? I’ll tell you this, whenever I hear a business leader tell me that Social Media isn’t for […]