Tag Archives: social media

What is Ghostwriting?

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By Inklyo Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes? In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire “ghostwriters” — people who produce content under the celebrity’s name. Many celebrities, ...

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Social Business For Real Work #12: Social Business In The Finance Team

By Richard Hughes Part 12 of the Social Business For Real Work series The Challenge Most social business case studies concern edge-of-the-organisation departments such as sales, marketing and customer service. Opportunities for improving communication between and within other departments in the company such as Finance, HR and Legal are often overlooked or ignored. This is largely due to the misconception ...

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5 Steps to Doing Social Listening the Right Way

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By Carter Hostelley Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really cares about, and then talk accordingly. Well, as marketers there’s no question that we’re doing a lot of ...

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How To Make The Business Case For Content Curation

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By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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How To Make The Business Case For Content Curation

By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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17 Must-Know Conversion Copywriting Hacks

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By Helen Nesterenko Image source Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. 1. ...

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How Project Management Apps Help You to Always Know Everything

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By GetApp Knowing about your objectives, your resources and your risks is part of good project management – unlike crossing your fingers and just hoping you won’t get any surprises. It’s much better to map out possible scenarios and impacts, and go in with your eyes open. Otherwise you may embark on your project, happily oblivious of holes in your ...

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How To Make The Business Case For Content Curation

By Heidi Cohen 5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and ...

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