Tag Archives: online marketing

7 Tips to Make Your Summer Sales Sizzle

By Susan Solovic We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and families going on vacation, the world of commerce becomes less predictable. To help you fight back, here are seven ideas to heat up your warm weather sales. ...

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How Picky Can you Be With Software Leads?

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By Lawrence Anderson Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their lack of consideration for the sales perspective is a common complaint. Meanwhile, another common complaint is that salespeople are too picky and too dismissive of leads coming ...

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The AA’s new responsive site leaves room for improvement

By David Moth The AA recently launched a shiny new responsive website, meaning the online experience is optimised for all screen sizes. Presumably the AA receives a high proportion of mobile traffic from motorists looking to request roadside assistance or check for traffic updates, so it’s about time that the company adopted responsive design. And in keeping with the latest ...

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How London’s favourite restaurants are performing on mobile

By Christopher Ratcliff Last month I wrote a comparison of how the UK’s favourite restaurants are performing on mobile, this month I’m going to take the same test to the streets of London. Having a mobile optimised site is an absolute must for driving the peckish smartphone wielding pedestrian through your doors. Whether it’s a separate mobile-site, a responsively designed ...

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Building innovation into project management

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By Graham Oakes If your organisation is going to do any sort of substantive innovation, it needs to take on risk. That needs a different style of project management. Why do you do projects? For most organisations, the answer is usually something to do with change. “We need to add new features to our product. We need to improve the ...

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What Not To Do When Building Your Website

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By Erin Cole When designing a webpage, the most important component to the design is not fancy fonts and flashy graphics. It is the user. It is time to forget about what you find attractive. Your website is not built for you, it is built for your customers. It is not always about being the most innovative and creative, it ...

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Four Ways to Boost your Company Culture

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By Michelle Benjamin When you think about culture, what comes to mind? Maybe you think about your open-door policy, your employee handbook or your code of ethics. While those all play an important role in defining your company and its culture, corporate culture also includes the working environment, non-monetary benefits to employees, philanthropic affiliations, employee development and how the company ...

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Top Tips For a Successful Recall

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By Farzad Henareh Effective recalls must run like a well-oiled machine. Every aspect needs to be coordinated and documented, while communications have to be well targeted. Correspondence between disparate partners creating and selling the faulty product and the affected consumers purchasing the product must be made swiftly. Each individual concern of those affected has to be answered with an authoritative ...

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Trust Your Intuition

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By Paul Sloane MBA students are taught to treat business in a rational, scientific way. They analyse situations, develop financial models, critically examine management decisions and logically examine different scenarios. When they emerge from the hallowed halls of academia they are often surprised to find that businesses run much less on logic and much more on emotion. It is not ...

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