Tag Archives: online marketing

Just 71% of companies test their websites: stats

By Christopher Ratcliff Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all. This difference is even more apparent when looking at sales. Companies with a large increase in sales carried out over two times as many tests as the average. Of the ...

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How to get up and running with Google Analytics in six steps

By Daniel Waisberg In Chinese culture the number six represents wealth, and it is thought to be good for business. For this reason I chose the six most important actions you should take in order to get Google Analytics up and running properly. I tried to provide tips on both configuring and using the tool, as both are extremely important. ...

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User Review of DashThis.com

By Theo Martin If you’re looking to keep track of multiple social media pages or for a way to track the success of a campaign you’re running you might want to look at DashThis. With DashThis you add in links to your persona around the web (like your Twitter or Facebook account) and then create a “dashboard” of information about ...

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4 Ways Financial Services Firms Can Use Data in Visual Content Marketing

By Alex Charalambous Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. However, many firms don’t take advantage of their data to engage their audience with visual content marketing. Whether it’s market trends, industry statistics, customer figures or other financial information, financial services firms have access to ...

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Small Business Tools Everyone Should Use

By Jason Lancaster There are a couple of business tools that ALL businesses should use in part or in its entirety. There is no excuse not to use these powerful tools. Below you will find a list of the best Small Business Tools that you can find to succeed. First, you must decide is your business Local, National, or Global? ...

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