Tag Archives: online marketing

Can You Turn The 80/20 Rule Of Website Marketing On Its Ear?

By Mitz Pantic The 80/20 rule of website marketing says that 20% of your products or clients will produce 80% of your income. So if you promote each product equally, you’ll spend 80% of your time and money promoting products and services which only earn you 20% of your income—which sounds like wasted effort. How Jack Welsh, CEO Of GE, ...

Read More »

Is Paid Search Part of Marketing?

By Tim Peter Image by None via CrunchBase Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and art? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land, “Today, the marketing aspects are all but gone from ...

Read More »

Top 10 Global Twitter Trends of the Week (Week Ending 10/24/13)

By Sam Milbrath There are over 300 million tweets sent from around the world every day. And millions more are search queries. Twitter is a source for news and conversations, so what is everyone talking about this week? This week’s Global Twitter Trends were all encompassing. Covering Great Britain, Australia, Brazil, Ukraine, Indonesia and a greater part of the globe ...

Read More »

Marketers Rejoice: Facebook Teens Go Public

By Elizabeth LaBelle Today in social media freak-outs, Facebook recently announced that it would allow users in the 13-17 year old age bracket to post publicly on the social media site. This will allow young users not only to post things to the entire world, but also to have their updates followed by complete strangers, Twitter-style. Why The Shift? Facebook ...

Read More »

Marketing Theories: Relevant or Ridiculous?

By Gina Horton “Just as we have created illusions of control we have also created a language of marketing that reinforces these illusions” Hollins, 2003 Marketing is a powerful communication tool used by all brands; it helps relate the value of the brand to its consumers in the bid to increase sales and loyalty. However, one-way communication is a dominant ...

Read More »

4 Lessons Pop Songs Can Teach You About Marketing

By Olivia Cole I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. There are some serious lessons that can be learned if you listen hard enough, and overarching themes that are undeniable. One of those themes is the phone. It keeps coming up in popular music, year after year! ...

Read More »

Social Commerce: It’s About The Experience, Not The Sale

By Alicia Fiorletta A while back, we were hearing a lot about the concept of social commerce — or the ability to drive sales through social networks. Remember when all those retailers opened Facebook storefronts, and most of them were quickly shut down? Yeah, that social commerce. Soon after, the whole idea of social commerce was debunked, with most thought ...

Read More »

Death Of A Sales Pro?

By Daniel Newman In the world of business, sales has long been the lifeblood of the organization. From the first customers to where a business is today, the success of sales attributes much to the achievement of the organization. This is precisely why sales professionals are usually the highest paid employees within the organization, often making 2-3 times more than ...

Read More »

Clash of Generations at the Workplace

By Personal Branding Blog The generational gap is getting much bigger nowadays especially at the workplace. Younger generations want rapid change and more opportunities to show their personal brand while older generations generally prefer to keep the status quo or prefer a slower change after making sure that all of the risks are mitigated. Technology is changing much faster these ...

Read More »

How To Have A Sexy Campaign In An Unsexy Industry

By Louis Foong Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Below, I’ve compiled facts and statistics from Spotlight Communications, which will help you and other B2B leaders understand your next moves in building head-turning ...

Read More »