Tag Archives: online marketing

Spare a Thought For the Millionaires [Infographic]

By Danny Ashton Most people associate a million pounds with either a lottery win or discovering a gold mine in their garden, so it is usually something that exists only in dreams. If someone gave them £1 million they would probably be tempted to give up their job because it sounds like so much money. We would all like to ...

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When Outsourcing Written Content is Good for Your Business

By Eric MacColl Outsourcing content can help your business increase its brand’s exposure, ease budget woes and more. Content in its entirety has helped brands and marketers immensely. According to Brafton, 52 percent of consumers say blogs have impacted their purchasing decisions and 60 percent say branded content helped them make better product decisions. This makes content by far the ...

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Get More Marketing Results by Doing CPC Alongside Content Marketing

By Ryan Kettler Are you a small or medium-sized business owner/marketer? Do you have a content marketing plan or schedule? What other marketing initiatives are you moving forward with in the near future? An article from eMarketer shows us that UK small and medium-sized businesses are planning on upping their marketing spend on things like social media and CPC (cost-per-click) ...

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Take that, prankvertising! John St.’s hilarious reaction

By Christopher Ratcliff First there was prankvertising, now there is spoof prankvertising. There are so many metatextual layers going on here that I might need to have a lie down with a cold compress applied to my forehead. But while I’m still relatively vertical, let’s take a quick look at the Canadian advertising agency John St.’s reaction to the latest ...

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How Do You Keep Customers Loyal? Show Them the LOVE

By Harvey Deutschendorf “Making your way in the world today takes everything you’ve got. Taking a break from your worries sure would help a lot. Wouldn’t you like to get away? Sometimes you want to go where everyone knows your name.” - From the theme song on Cheers Creating an outstanding customer experience For a couple of years, getting up ...

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12 Most Optimum “O” Oddities of Great Leaders

By Brian Vickery “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” ~ Sam Walton. Are you enjoying this ABC’s of Leadership series? Are you writing down your favorites from each list — and then striving to build them into your own leadership profile? ...

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Do You Know What Your Customers Want?

By Brent Pohlman What do your clients want? Over the past week, I have come across many articles looking at Blockbuster and how the company has fallen off. Did Blockbuster listen to its clients? What did clients want? Blockbuster is in the process of closing all of its retail outlets and moving to live streaming with Dish TV. In Omaha, ...

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