Tag Archives: online marketing

Mouseflow Review – Track Your Visitors’ Behaviors

By GetApp Mouseflow Review – Convert visitors in paying customers It’s one thing to build a website, but it’s another thing to use your website to convert visitors into paying customers. Mouseflow is a premium tool that helps you understand where your visitors go on your website. Unlike some web tools, Mouseflow doesn’t just reveal what pages your customers are ...

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35 Famous Fictional Characters to Spice Up Your Marketing

By Sasha Zinevych If you’re looking for a way to spice up your marketing, you might not need to look any further than your iPad apps. Fictional characters with widespread recognition are a powerful marketing tool. When presented with the same cereal in different packaging, consumers reported the box with cartoon characters tastes more delicious. Modern consumers make purchase decisions ...

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Pinterest Tips: What Makes A Pin Go Viral?

By Katie Petrillo We’re on Pinterest everyday, pinning and repinning images and content that we think our customers will enjoy and want to share themselves. Through these efforts, we drive website traffic, increase brand engagement with key customers, and occasionally generate eCommerce business. However, what we all what as marketers is one thing: a viral pin. Some of us have ...

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Here’s why one does not simply ‘learn to code’

By Ian McKee ‘Learn to code’. Now there’s a phrase that’s been a regular feature on many people’s recent New Year resolutions lists. A quick check of Google Trends will tell you people started getting interested in late 2008, but it’s really caught on in 2013. It’s been particularly picked up in the digital marketing community, and quite rightly. A ...

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How To Build Sustainable Relationships With Your Advocates

By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive, the advocate marketing experts. This post is the third in a three-part series advocate marketing. Check out part one and part two. In a world where modern marketers use cloud software for just about everything these days, it’s all ...

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Content Is The Top Priority For The Social Business

By Michael Brenner It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter. They ...

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Five Unique Ways that Midsize Firms Deploy Unified Communications

By Eric Lai Small businesses are easy to picture: a mom ‘n pop retailer, for instance, or a scrappy startup. Large enterprises are easy, too: smart workers in business-casual garb striding around in an chic office tower. But mid-market firms? They’re harder to pin down, in part because of disagreement of how to define them. One group, the National Center ...

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Why Did Google Disapprove My AdWords Ad?

By Theresa Baiocco Isn’t it a bummer logging into AdWords to check on your ads…only to see this little message? Don’t worry – it’s usually pretty easy to get up and running again. Here’s what you can do to your ads and landing pages to prevent the most common reasons for disapproval: Checking your ads for the most common mistakes: ...

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Infographics: visual fast food for information overload

By Shelli Walsh Did you know that 100 years ago it was expected the average person would only read 100 books in their entire lifetime? In 2007, following research, it was estimated that the average person is exposed to the equivalent of one newspaper (85 pages) of information every 5.5 minutes during the day (based on an average day of ...

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