Tag Archives: online marketing

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

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By Beatriz Arantes Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager. It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following ...

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23 Outstanding Social PR Guides

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By Tom Pick As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to ...

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Why Should I Hire Someone to Handle My Social Marketing?

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By Mandy Edwards Just about every business has a place on the social sphere. Whether it’s a retail business on Pinterest or a night spot on Twitter – there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off because of lack of time. Some just ...

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Forbes Gets Acquired & Here’s What That Means for PR Strategies

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By James Gerber Late last week, Forbes made headlines when it announced that it was being acquired by Hong Kong-based Integrated Whale Media Investments after nearly a year on the market. Although it will mostly be business as usual for the publication following the acquisition, Lewis DVorkin, Forbes’ chief product officer, recently indicated that several major changes loom on the ...

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5 Organizational Tools for Small Business Owners

By Rachel LaCour Niesen Entrepreneurs are always on the move. In fact, perpetual motion seems like a pre-requisite for success in modern startup culture. If youʼre not innovating, youʼre stagnating. Thatʼs why savvy small business owners know that building a business requires more than a great idea. It requires actionable goals and persistent execution. Thatʼs why time-saving tools are essential. ...

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