Tag Archives: online marketing

Five simple tips for improving your LinkedIn B2B marketing

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By Chris Reed Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong. There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make the most ...

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How Do Marketers and Communicators Keep Up?

By Autom Tagsa It’s an unsaid fact that those in our field are either natural born movers and shakers or highly trained Type A personality types with a gifted eye for the big picture and a sharp nose for emerging trends. But a few folks have recently asked me: how ever do you keep up? Now I doubt I’d be ...

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Tips on Graphic Design for Translation 2: Use of Graphics

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By Myriam Siftar Maps without political borders are safer for global design. [Photo Credit: Free Grunge Textures - www.freestock.ca via Compfight cc ] Last week we discussed the text layout of materials intended for translation. This time we’ll look at some tips on the use of graphics in multilingual design. Here are a few rules on the use of graphics ...

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Is Miley Cyrus Dead? Fans Freak Out Over Fake Report (Hoax)

By Dan Evon Miley Cyrus hasn’t tweeted in two days and that can only mean one thing… she’s dead! Smilers freaked out today when a death hoax circulated around the internet about idol. The fake report claimed to have “SHOCKING” information about the singer’s demise. The report reads: “Miley Cyrus Found Dead in Her Los Angeles Home! Country singer Miley ...

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Small Businesses – What is SEO and Why Should You Care?

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By Scott Barnett At an event earlier this week, I had a conversation with a small business owner about his online presence. He talked about his online presence – primarily a website and a little bit of Google AdWords. He also mentioned that he had hired a firm to assist with Search Engine Optimization (SEO), but after a few months ...

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Need More Leads? 7 Easy Ways to Increase Conversions

By Trent Dyrsmid You’ve started driving traffic to your site, but how do you turn these visitors into solid leads? What can you do to get your visitors to provide their contact information and enter your sales funnel? One of the best ways to collect leads for your sales team is to provide premium content. Are you making the most ...

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How Nonprofits Can Benefit From Innovation Software

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By Jenn Lisak Nonprofits sometimes think that innovation is not for them: it’s too cutting-edge, too complicated, or too expensive. But the fact is, nonprofits are engaged in doing business like anyone else — and they can also benefit from innovation and innovation technologies. The number of nonprofits is actually on the rise. Between 2001 and 2011, they increased by ...

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Write a Better Video Script with this One Simple Tactic

By Shawn Forno I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules. That’s right – rules. Set limits. Fence in your imagination. ...

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So You’ve Created A LinkedIn Profile….Now What?

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By Leslie Hughes So You’ve Created A LinkedIn Profile….Now What? People (just like you) regularly tell me: I’ve created a LinkedIn profile, but I don’t know what to do next. I’m worried that if I update my LinkedIn profile, my boss is going to think I’m looking for a new job I don’t need to use LinkedIn because I’m not ...

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Make Email Your Servant Not Your Master

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By Paul Sloane Let’s be clear. Your email is not your work; it is simply a tool to help you do your work. But like any tool it can be ineffective or even dangerous when used wrongly. Here is how to make email your servant not your master. 1. Check your email inbox at set intervals. Do not have your ...

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